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Community Social Needs Assessment
and
Employment/Training Needs Assessment
City of Camrose Executive Summary
Prepared For:
City of Camrose 5204 - 50 Avenue Camrose, AB T4V 0S8
Prepared By:
SMT Business Services Inc. 24 - 51528 Range Road 262 Spruce Grove, Ab T7Y 1C1
V: (780) 418-1884 F: (780) 418-1885 E-mail:
Submitted:
September, 2002
TABLE OF CONTENTS
The City of Camrose, population 15,253 (2001), is
experiencing considerable growth and development that is changing the basic
structure of the community, so it is becoming increasingly difficult to identify
and understand the changing social needs of the population. Seeking clear and
concrete information about the social needs of its residents, the City of
Camrose plans to use this information to determine how it might work within the
existing social services network to address these needs.
In addition the City recognized that a strong human resource
base contributes directly to the on-going sustainability of the community as a
whole. As a result an employment and training needs assessment was identified as
a second component of the project. SMT Business Services Inc. assisted with the
development of a funding proposal for this component of the project. The
employment and training needs assessment was subsequently attached as part of
the original project.
1.1 Common Themes Emerging From the Findings
The consultation process included:
- surveys with community, grade 12 students, and business
- interviews with residents, students, service providers, users, key stakeholders,
business and external organizations and agencies
- discussion groups with service providers, users, students and business.
While the community consultation indicated that Camrose is
basically a strong and healthy community, several unmet needs came to light and
some critical issues emerged as a result of this project. However it should be
noted that many communities undergoing rapid growth and with robust
retail/hospitality sectors are experiencing similar issues to varying degrees,
particularly in the area of affordable housing (e.g. Cochrane and Canmore).
1.2 Emerging Issues
The results of the community consultation combined with the
trends analysis identified the following as emerging issues with the potential
to impact the community immediately and further into the future:
- the contradiction in perceptions from within the various sectors of the community
with respect to the severity of community-based social issues
- pressures on service providers resulting from decreased funding for programs and services
- a need for more diversified economic development
- a lack of trust between youth and the community as a whole
- a perception that attraction efforts, and program/service/facility development is focused on seniors
- aging population and the changing demographic
- increasing mental health issues
- exploitation of youth (e.g. exchange of food, clothing, etc. for sex)
- the focus of education on academics.
1.3 Unmet Needs
Table 1 provides an overview of the unmet needs in specific
areas together with the supporting information.
Table 1: Unmet Needs and Supporting Information
Unmet Need |
Supporting Information |
Social Needs Assessment |
A continuum of housing to meet the needs of various levels of income
and demographic sectors in the community |
- communities across Canada are experiencing
difficulties in addressing affordable housing requirements
- some constituencies in Camrose require attention (e.g.
waiting lists exist for handicapped, seniors and marginalized
families/individuals)
- housing for youth who are making the transition to
independence is difficult to locate and not always appropriate
- some acute care beds are used by frail elderly waiting
for appropriate housing
|
Daycare appropriate for specific situations (e.g. back up daycare, care
for sick children, special needs daycare) |
- few providers have the “tools” in place
to care for special needs children
- providers are not prepared to take in sick children
because of the potential for communicating the sickness
- while informal neighbourhood networks address the need
for “back up daycare” (e.g. snow days, professional development
days, etc.) to some extent, gaps do exist for those new to the community
or without support networks
|
Emergent foster care/interim crisis centre |
- there are few housing options in the
community for youth in crisis (whether the crisis is a result of
addictions, abuse or mental health issues)
- youth who cannot stay in the home for a variety of
reasons have limited housing options
- currently some “couch-surfing” occurs while others
take shelter in situations that may not be inappropriate
- The Open Door worked with 60 housing-related cases
last year
|
Unmet Need |
Supporting Information |
Social Needs Assessment |
|
- community consultation pointed to a strong
concern about the lack of sustainable employment opportunities for
youth
- while students, individuals working for a “second
income” and some seniors find part-time work in the retail and
hospitality sectors to be attractive, these opportunities do not meet
the needs of single mothers or young families with a single wage
earner
- in 1996, 30% of Camrosians were employed in the retail
and food service/accommodation industries and with the recent
development in the west end that number will have increased
considerably
- youth indicated the reasons they would be leaving the
community were higher income, ability to apply skills and better job
opportunities
|
Informal unstructured recreation opportunities |
- both the community consultation and
recreation trends reports point to a need for less structured
recreation and leisure opportunities
- a skatepark is in the planning stages
- the Camrose Recreation Department has recognized the
trends toward, and the need for, unstructured and informal recreation
opportunities at the community level and is planning to address this
issue
|
|
- in addition to “traditional” mental
health issues, trends point to increasing mental health needs in the
general population due to the stress and pressures of daily
living
- mental health outreach services in the community have
been reduced and are less accessible
|
|
- while the community at large did not identify
transportation as a critical issue in the short term, some pockets of
need currently exist (e.g. single mothers attending school or working
who need to make more than one stop to drop off the child at day
care)
- the City projects increased growth in the long term
pointing to a need for public transportation planning within the next
5-10 years
|
Safe and affordable personal and social supports for seniors and the
handicapped |
- the trends are moving toward “aging in
place” and independent living supports
- not all seniors will have the “wealth” to afford
personal and social supports (e.g. aging widows and single women,
individuals who relied on investments that have not performed as
expected, inter-generational farmers, etc.)
- both seniors and handicapped were concerned with
finding safe, qualified, and trustworthy providers, tradespeople, etc.
|
Unmet Need |
Supporting Information |
Social Needs Assessment |
Single point of navigation for accessing
information, and services and programs |
- respondents across the community indicated
some concern about difficulty in identifying providers and associated
programs/services
- others felt that the location of the provider, program
or service did not meet their need for anonymity or privacy
- the Camrose Seniors Center is currently working toward
a Service Options for Seniors (SOS) program
|
Transportation for those who require treatment outside the community |
- the community consultation pointed to a need
for community-based transportation targeting individuals who require
treatment, tests, etc. in a facility outside the community
- currently the Canadian Cancer Society operates an
inexpensive program of volunteer drivers for cancer patients, and the
Senior Centre offers a “Care Cars” program
- an agreement has been reached with a local taxi
company with respect to affordable rates for transporting dialysis
patients to Wetaskiwin
- informal neighourhood networks and families are
addressing needs to some extent in the more rural areas and in some
areas in the City of Camrose
|
Working poor |
- the incidence of low income for unattached
individuals rose by 5% and by .3% for families between 1991 and 1996
- in 1996 16% of the Camrose population lived in
poverty, 52% of which were lone parent families with children, and 39%
of which were unattached individuals
- the average part time income was $13,675 in 1996 and
54% of workers had part time jobs
- 65% of Camrosians earned less than $25,000 per year in
1996, and 44% of households earned under $30,000/year
- a 2001 review of 261 food bank case files indicated
that 42% of income went directly to rent
- 1996 Statistics Canada data points to 24% of Camrose
households where average rent/major payments >= 30% of household
income
|
Employment/Training Needs Assessment |
Entry-level orientation to roles, responsibilities, expectations,
workplace literacy, opportunities, etc. for the various industry sectors |
- business respondents identified the following
issues: a lack of work ethic/work literacy, candidates with
unrealistic expectations in terms of roles/responsibilities/income,
promotion, and lack of awareness of opportunities within the industry
sectors
|
Unmet Need |
Supporting Information |
Employment/Training Needs Assessment |
Mature business development |
- although a myriad of programs and services
are available for youth and new entrepreneurs, currently programming
does not address the needs of retirees who are wanting to start a
business after leaving the workforce
- it has been said that “small business is the
backbone of the economy” however programming specifically related to
the “growing pains” and other issues encountered by business already
in place and requiring information, assistance, and advice for further
growth/development is needed
|
Succession planning supporting inter-generational transfer of area
businesses and management/ operations of public sector/not-for-profit
organizations |
- the aging population is resulting in a need
for strategic succession planning to ensure the on-going
sustainability of business, infrastructure, service provision and
leadership
|
Transitional training |
- currently programming is not addressing the
“school-to- work” transition for youth, “work-to-semi-retirement”
transition for the aging population, or “farm-to-employment”
transition for the farmer who is looking to change lifestyles
|
1.4 Recommendations
A number of recommendations resulted from this process and
these have been categorized as follows:
- capacity building
- social service programs and services
- employment and training.
Details can be found in Section 6.0 of this report.
2.0 BACKGROUND AND INTRODUCTION
The City of Camrose, population 15,253 (2001), is
experiencing considerable growth and development that is changing the basic
structure of the community, so it is becoming increasingly difficult to
identify and understand the changing social needs of the population. Seeking
clear and concrete information about the social needs of its residents, the
City of Camrose plans to use this information to determine how it might work
within the existing social services network to address these needs.
In addition the City recognized that a strong human
resource base contributes directly to the on-going sustainability of the
community as a whole. As a result an employment and training needs assessment
was identified as a second component of the project. SMT Business Services
Inc. assisted with the development of a funding proposal for this component of
the project. The employment and training needs assessment was subsequently
attached as part of the original project.
This document is organized as follows:
- Pages 1 through 25 contain the report itself including
summaries of the findings and supporting documentation found in the
appendices, recommendations based on the findings, and the strategic
planning framework and “next steps” action plan
- Appendix A contains data with respect to
the statement of purpose, objectives, and methodology
- Appendices B through I contain detailed
findings and potential models with respect to the various areas related to
the social needs assessment
- Appendix J contains detailed findings
with respect to the labour market needs assessment
- Appendix K contains an overview of
various social planning models currently in use in other jurisdictions.
Please note that generally 1996 statistics have been used
as relevant year 2000 Statistics Canada data have not yet been released. Where
appropriate these statistics have been supported and/or enhanced with more
recent statistics (e.g. Camrose 2001 census) and anecdotal data. Unless
otherwise identified, the statistical source will be Statistics Canada.
The consultation process included:
- surveys with community, grade 12 students, and business
- interviews with residents, students, service providers,
users, key stakeholders, business and external organizations and agencies
- discussion groups with service providers, users,
students and business.
While the community consultation indicated that Camrose is
basically a strong and healthy community, several unmet needs came to light
and some critical issues emerged as a result of this project. However it
should be noted that many communities undergoing rapid growth and with robust
retail/hospitality sectors are experiencing similar issues to varying degrees,
particularly in the area of affordable housing (e.g. Cochrane and Canmore).
3.1 Emerging Issues
The results of the community consultation combined with the trends analysis
identified the following as emerging issues with the potential to impact the
community immediately and further into the future:
- the contradiction in perceptions from within
the various sectors of the community with respect to the severity of
community-based social issues
- pressures on service providers resulting from
decreased funding for programs and services
- a need for more diversified economic development
- a lack of trust between youth and the community
as a whole
- a perception that attraction efforts, and
program/service/facility development is focused on seniors
- aging population and the changing demographic
- increasing mental health issues
- increased flow of “hard” drugs into the community
- exploitation of youth (e.g. exchange of food,
clothing, etc. for sex)
- the focus of education on academics.
3.2 Unmet Needs
Table 2 provides an overview of the unmet needs in specific
areas together with the supporting information.
Table 2: Unmet Needs and Supporting Information
Unmet Need |
Supporting Information |
Social Needs Assessment |
A continuum of housing to meet the needs of
various levels of income and demographic sectors in the community |
- communities across Canada are experiencing
difficulties in addressing affordable housing requirements
- some constituencies in Camrose require attention
(e.g. waiting lists exist for handicapped, seniors and marginalized
families/individuals)
- housing for youth who are making the transition to
independence is difficult to locate and not always appropriate
- some acute care beds are used by frail elderly
waiting for appropriate housing
|
Daycare appropriate for specific
situations (e.g. back up daycare, care for sick children, special needs daycare) |
- few providers have the “tools” in place
to care for special needs children
- providers are not prepared to take in sick children
because of the potential for communicating the sickness
- while informal neighbourhood networks address the
need for “back up daycare” (e.g. snow days, professional
development days, etc.) to some extent, gaps do exist for those new to
the community or without support networks
|
| Emergent foster care/interim crisis centre |
- there are few housing options in the
community for youth in crisis (whether the crisis is a result of
addictions, abuse or mental health issues)
- youth who cannot stay in the home for a variety of
reasons have limited housing options
- currently some “couch-surfing” occurs while
others take shelter in situations that may not be inappropriate
- The Open Door worked with 60 housing-related cases
last year
|
| Future job opportunities |
- community consultation pointed to a strong
concern about the lack of sustainable employment opportunities for
youth
- while students, individuals working for a “second
income” and some seniors find part-time work in the retail and
hospitality sectors to be attractive, these opportunities do not meet
the needs of single mothers or young families with a single wage
earner
- in 1996, 30% of Camrosians were employed in the
retail and food service/accommodation industries and with the recent
development in the west end that number will have increased
considerably
- youth indicated the reasons they would be leaving
the community were higher income, ability to apply skills and better
job opportunities
|
| Informal unstructured recreation opportunities |
- both the community consultation and
recreation trends reports point to a need for less structured
recreation and leisure opportunities
- a skatepark is in the planning stages
- the Camrose Recreation Department has recognized the
trends toward, and the need for, unstructured and informal recreation
opportunities at the community level and is planning to address this
issue
|
| Mental health services |
- in addition to “traditional” mental
health issues, trends point to increasing mental health needs in the
general population due to the stress and pressures of daily living
- mental health outreach services in the community
have been reduced and are less accessible
|
| Public transportation |
- while the community at large did not
identify transportation as a critical issue in the short term, some
pockets of need currently exist (e.g. single mothers attending
school or working who need to make more than one stop to drop off
the child at day care)
- the City projects increased growth in the long term
pointing to a need for public transportation planning within the next
5-10 years
|
| Safe and affordable personal and social supports
for seniors and the handicapped |
- the trends are moving toward “aging in
place” and independent living supports
- not all seniors will have the “wealth” to afford
personal and social supports (e.g. aging widows and single women,
individuals who relied on investments that have not performed as
expected, inter-generational farmers, etc.)
- both seniors and handicapped were concerned with
finding safe, qualified, and trustworthy providers, tradespeople, etc
|
| Single point of navigation for accessing information,
and services and programs |
- respondents across the community indicated
some concern about difficulty in identifying providers and
associated programs/services
- others felt that the location of the provider,
program or service did not meet their need for anonymity or privacy
- the Camrose Seniors Centre is currently working
toward a Service Options for Seniors (SOS) program
|
| Transportation for those who require treatment outside
the community |
- the community consultation pointed to a
need for community-based transportation targeting individuals who
require treatment, tests, etc. in a facility outside the community
- currently the Canadian Cancer Society operates an
inexpensive program of volunteer drivers for cancer patients, and the
Senior Centre offers a “Care Cars” program
- an agreement has been reached with a local taxi
company with respect to affordable rates for transporting dialysis
patients to Wetaskiwin
- informal neighourhood networks and families are
addressing needs to some extent in the more rural areas and in some
areas in the City of Camrose
|
| Working poor |
- the incidence of low income for unattached
individuals rose by 5% and by .3% for families between 1991 and 1996
- in 1996 16% of the Camrose population lived in
poverty, 52% of which were lone parent families with children, and 39%
of which were unattached individuals
- the average part time income was $13,675 in 1996 and
54% of workers had part time jobs
- 65% of Camrosians earned less than $25,000 per year
in 1996, and 44% of households earned under $30,000/year
- a 2001 review of 261 food bank case files indicated
that 42% of income went directly to rent
- 1996 Statistics Canada data points to 24% of Camrose
households where average rent/major payments >= 30% of household
income
|
| Employment/Training Needs Assessment |
| Entry level orientation to roles, responsibilities,
expectations, workplace literacy, opportunities, etc. for the various industry sectors |
- business respondents identified the
following issues: a lack of work ethic/work literacy, candidates
with unrealistic expectations in terms of
roles/responsibilities/income, promotion, and lack of awareness of
opportunities within the industry sectors
|
| Mature business development |
- although a myriad of programs and services
are available for youth and new entrepreneurs, currently programming
does not address the needs of retirees who are wanting to start a
business after leaving the workforce
- it has been said that “small business is the
backbone of the economy” however programming specifically related to
the “growing pains” and other issues encountered by business
already in place and requiring information, assistance, and advice for
further growth/development is needed
|
| Succession planning supporting inter-generational
transfer of area businesses and management/ operations of public sector/not-for-profit
organizations |
- the aging population is resulting in a need
for strategic succession planning to ensure the on-going
sustainability of business, infrastructure, service provision and
leadership
|
| Transitional training |
- currently programming is not addressing the
“school-to- work” transition for youth, “work-to-semi-retirement”
transition for the aging population, or “farm-to-employment”
transition for the farmer who is looking to change lifestyles
|
4.0 SIGNIFICANT HIGHLIGHTS WITH RESPECT TO THE
SOCIAL NEEDS ASSESSMENT
While sections 4.1 through 4.6 provide an overview of the
findings with respect to the following, detailed findings are located in
Appendices B through I:
- community as a whole
- youth
- seniors
|
- childcare
- housing
- transportation
|
4.1 Findings with Respect to Community
Consultation with the community included a survey of residents through the utility bills and
informal interviews with residents, service providers and stakeholders. Detailed findings are
located in Appendix B.
Table 3: Key Findings
| General |
- the most common concerns voiced by
respondents are as follows: the need for diversified economic
development, shrinking resources/funding and resulting pressure on
social service programs particularly mental health, the lack of
affordable housing, the availability of sustainable employment, the
lack of opportunities for youth and resulting exodus, the need for
more unstructured recreation opportunities
|
| Population Growth |
- the combined increase in population for the
City and County of Camrose between 1996 and 2000 is just over 5%,
with the largest growth occurring in the 40-45 cohort, and the least
growth occurring in the 0-14 and 30-39 cohorts
- the City of Camrose predicts annual growth of 2.3%
per year reaching populations of approximately 18,000 in 2010 and
23,000 by 2020
- the average age of residents in the City of Camrose
is just over 32 years old
- a pattern of growing stability in terms of resident
mobility can be seen between 1991 and 1996
|
| Education |
- residents have excellent access to post-secondary education both
locally and within commuting distance
- in addition a wide range of informal education opportunities are provided by
community-based organizations
- school enrolment in general increased by only 2%
between 1991 and 2001 while enrolment in the PACE Outreach School
increased by more than 250%
- in 1996 only 3% of the community held trades
certificates, and 31% were without a complete grade 12
- in 1996 42% of the population had post-secondary
education of some type
- in 1996 the foremost fields of study chosen by
County and City residents were engineering (27%), health professions
(17%), commerce (15%), and education/recreation (13%)
|
| Income |
- between 1991 and 1996 average income rose
about 8% for both males and females
- average part time income was $13,675 in 1996 and 54%
of workers had part time jobs
- the incidence of low income for unattached
individuals rose by 5% and by .3% for families between 1991 and 1996
- in 1996 16% of the Camrose population lived in
poverty, 52% of which were lone parent families with children, and 39%
of which were unattached individuals
- 65% of Camrosians earned less than $25,000 per year
in 1996
- the year 2000 economic dependency profile indicates
the dependency of Camrose taxfilers on government to be 15.45% for
husband/wife families, 34.1% for lone parent families and 53.5% for
non-family persons
- a 2001 review of 261 food bank case files indicated
that 42% of income went directly to rent
|
| Employment |
- the unemployment rate continues to hover around 4%
- 30% of Camrosians were employed in the retail and
food service/ accommodation industries, and 16% in the health/social
service industry sectors
|
| Programs and Services |
- respondents felt that the community
offers a strong network of community-based agencies and organizations
that provide a myriad of accessible, affordable and relevant
community-based services and programs
- although service providers meet regularly, a need
has been identified for more effective communication between agencies
- respondents reported that often when a need is
identified a new program or service is developed, pointing to the need
for stronger coordination of efforts between agencies
- mental health needs are on the rise while resources
are decreasing (i.e. outreach programs have been downsized)
- provincial child and family services have been
restructured resulting in increased pressure on existing local
resources
- users and community have identified a need for more
approachable services in locations that provide for privacy
- it appears that some acute care beds are used by
frail elderly waiting for appropriate housing
- a need for emergency crisis beds was identified by
community
- programs to assist low income individuals and
families in managing their finances are needed
|
| Recreation and Leisure |
- Camrose operates a number of excellent recreational facilities
- the community voiced some concern about the
maintenance of facilities (i.e. the basketball courts and the swimming
pool)
- ice time is difficult to get and there seems to be a
growing need for a new ice arena
- recreation trends indicate an increase in the need
for “open”, informal and unstructured recreational opportunities
which is mirrored by the results of community consultation
- some concern was expressed with respect to the
coordination and start times for programs, particularly for young
working families
- barriers to participating in recreation activities
included time, cost of equipment/supplies, and overcrowded facilities
|
4.2 Findings with Respect to Youth
Youth are a community’s most valuable resource. The
migration of youth from the community is inevitable and, often necessary, in
order to pursue post-secondary studies and greater career opportunities.
However, a key component in the long-term sustainability of the community is
its ability to attract youth and family back home. Youth need to feel heard
and need to be valued as important members of their communities.
Consultation with the youth included a survey of grade 12
students, informal interviews with youth and youth-related providers, and two
discussion groups with youth. A complete report on the findings with respect
to youth is located in Appendix C.
Table 4: Key Findings
| General |
- youth reported issues such as the lack of
trust/respect between youth and the community, the focus of the
community on seniors, lack of sustainable job opportunities, lack of
informal recreation opportunities, lack of trades/technical
educational opportunities, need for a skateboard park and a “drop
in” centre
- other concerns included an increase in the flow of
“hard” drugs to the community and the lack of affordable housing
|
| Community Involvement |
- both youth and the community indicated a
need for a “vehicle” for youth to have input into decisions
being made within the community, and for them to be involved with
community activities and projects
|
| Perceptions About Community |
- youth generally reported a lack of trust
from the community
- youth appear to feel that rural community leaders
often feel that their leaving is a positive and inevitable event,
necessary for youth to pursue post-secondary studies and have greater
opportunities; and that retaining and/or attracting youth was not
important
|
| Future Plans |
- the 2002 Rural Youth Migration Project
indicated that 51% of rural youth plan on leaving their communities
in the future as compared to the results of the grade 12 student
survey at 75%
- 40% of those responding to the grade 12 survey
indicated that they are unlikely to very unlikely to return
- 49% of grade 12 survey respondents saw not knowing
what types of jobs/careers are available as a barrier and a further
50% felt that they would be unable to find a job that matched their
interest
- >the key factors affecting decisions as to whether or
not to return to the community were higher income, reduced cost of
living, improved recreation, improved education/training
opportunities, ability to apply skills, and better job opportunities
|
| Programs and Services |
- youth reported that providers, programs and
services were sometimes difficult to locate and to access
- in some cases, youth appeared to feel that providers
had little understanding of youth and were not approachable
|
| Recreation and Leisure |
- youth reported a need for more informal,
open recreational programs and facilities (e.g. alternative to team
sports, skateboard park, etc.)
- a “drop-in centre” or a place where youth were
welcomed was identified as a priority
|
4.3 Findings with Respect to Seniors
Rural Canada has been undergoing a seniors boom at a much
faster rate than urban centres because older adults have been migrating to
small towns and the surrounding countryside, some “coming home”, others
seeking an active outdoor lifestyle, and still others are part of the “rural
renaissance”. There will be “rich” and “poor” seniors, “old” and
“young” seniors, “active” and “sedentary” seniors, “frail” and
“healthy” seniors.
The needs will be quite different requiring a range of
services and flexible approaches. In light of the shrinking investment
portfolios of the currently retired or retiring workforce, the assumption that
communities will attract only “wealthy” seniors or seniors with disposable
income will need to be revisited. A complete report on the findings with
respect to seniors is located in Appendix D.
Table 5: Key Findings
| General |
- the Steering Committee felt that the
Camrose area identifies its seniors as aged 65 and over
- the most common concerns voiced by respondents were
lack of awareness of programs and services, the need for personal and
social supports, and the need for a range of housing options to meet
the needs of the aging population
- the need for a local “navigation point” for
resources, referrals and information and a communication program to
support it was identified, and the Camrose Senior Coalition is
currently working toward a Service Options for Seniors (SOS) program
that will address the issue
|
| Population Growth |
- by the year 2010 seniors will make up more
of Alberta’s population than children and youth combined
- if the community continues to grow as expected,
within the next two decades more than 4,500 seniors will call the City
home
- this could increase significantly if boomers “find”
the Camrose area as they follow the trend to “rural renaissance”
- Camrose County is aging resulting in a potential
increase in the population of seniors to 29% of the total number of
residents
- Camrose is, and will continue to be, a service
centre for its growing trading area and the surrounding farms
- rural Canada has been undergoing a seniors boom at a
much faster rate than urban centres because older adults have been
migrating to small towns and the surrounding countryside, some “coming
home”, others seeking an active outdoor lifestyle, and still others
are part of the “rural renaissance”
|
| Education and employment |
- population aging will have profound
effects on the size of the workforce resulting in a need to integrate
seniors back into the labour market with associated education/training
opportunities to support that career change
- seniors may be seen as an alternative workforce and
market-driven training programs will need to be in place to meet
industry needs
- older workers will be interested in entrepreneurial
and self-employment opportunities and the supports to assist them to
identify and develop these opportunities will be required
- seniors will be interested in flexible work options
that provide them with an outside interest
- seniors who are working for “something to do”
rather than for income, will require a flexible attitude from
employers
|
| Income |
- year 2000 taxfiler data for the area
indicates that 54% of those aged 65-74 and 77% of those aged 75 and
over earn less than $25,000 annually
- although there is a perception that the area is
attracting “wealthy” retirees and seniors, it should be noted that
the current lag in investment returns is resulting in a decrease in
the portfolios of some seniors/retirees
|
| Programs and Services |
- it will be a challenge to locate “isolated”
seniors and provide needed supports
- seniors who desire to remain in their homes will
require assistance with a variety of maintenance tasks, and those
aging in place will require safe, qualified and affordable in-home
personal and homecare supports
- community involvement and a strong social support
system are essential to the long term mental and physical health of
seniors to encourage interaction and a sense of connectedness and to
help prevent loneliness, depression and illness
- as short patient stays and outpatient treatments
continue, more seniors will need care at home
|
| Recreation and Leisure |
- “conventional” recreation and social activities developed for previous generations of seniors will
need to be enhanced/expanded to meet the emerging and future needs of
the “new senior”
|
4.4 Findings with Respect to Childcare
It has been said that “It takes a whole village to
raise a child” and the findings reflect this statement. Working parents
face a number of challenges with respect to available and affordable
childcare, providers with hours that fit with their work schedules, and back
up care for sick children, snow days and the like.
This section sets out the key findings with respect to
childcare from the community consultation, environmental scan, and trends
analysis. Detailed findings are located in Appendix E.
Table 6: Key Findings
| General |
- the most common concerns voiced by
respondents were the hours of the care providers, the lack of back
up care providers, and the quality of the care/facility
|
| Trends |
- students, shiftworkers, low income
families, and families with special needs children are facing
increasing challenges with respect to childcare
- studies suggest that quality affordable childcare
helps companies recruit and retain workers, improves workers’
productivity, reduces absenteeism and tardiness and can actually save
money for companies that provide assistance
- affordable child care could become a greater issue
as the gap between the “high income” and “low income” earners
is widening, and the number of lone parent families and low income
earners in rural communities increases
- trends such as the increased mobility of families
interprovincially and the pattern of lower income families moving into
rural communities often result in a loss of the family support network
which would normally provide for some of the childcare requirements
- today’s workplace tends to operate 24/7, requiring
shiftwork, longer hours and can involve an average commute of 30 to 45
minutes
|
| Childcare Needs |
- existing childcare facilities appear to be
close to capacity and providers are seldom located near colleges or
business/commercial districts
- there appears to be a need for providers to extend
the hours, accepting children earlier and closing later
- there appears to be an informal network of
neighbours who take children prior to the opening of care providers,
drop them off when the facility opens, and pick them up should the
parent be late
- some of these interim caregivers indicated concerns
with respect to liability should something happen to the child while
in their care
- providers are often in the business of childcare
keeping their own hours, disciplining parents for late pick ups, and
at times refusing “difficult” clients
- lack of affordable childcare combined with a lack of
available spaces has the potential to generate hazardous situations
where children may be left on their own or in the care of older
siblings
|
4.5 Findings with Respect to Transportation
Transportation is a critical link in achieving full
participation in community life including employment, recreation, shopping,
and medical/social services. Residents of rural communities face a number of
challenges with respect to available and affordable transportation to services
and employment opportunities.
Urban communities with populations under 25,000 people find
it difficult to bridge the gap between cost-effective public transportation
and the needs of community members.
This section sets out the key findings with respect to
transportation from the community consultation, environmental scan, and trends
analysis. Detailed findings are located in Appendix F.
Observations:
- the most common concerns voiced by respondents were
the lack of regional transportation, lack of transportation for those who
require treatment outside the community, and affordability in general
- the community offers good accessibility to major
highways, and both local and international airports
- options are available locally for short distance
transportation within Camrose County, and long distance outside the community
- a number of options are available within the City of
Camrose including several taxi companies and handivans
- generally informal neighbourhood networks and family
address specific transportation needs to some extent, however those new to the
community and those without support networks are without assistance
- cost can be a barrier to individuals operating on a
low-income budget, to students with young children, and to patients requiring
treatment in another community
- opportunities appear to exist to co-ordinate
existing transportation services and programs more effectively, and for social
service agencies to work more closely together to develop solutions for
clients who require treatment outside the community.
4.6 Findings with Respect to Housing
Alberta Urban Municipalities Association (AUMA) Housing
Policy states, “access to adequate and affordable housing is fundamental to
individual and family well-being and essential to healthy communities and
economic prosperity”.
In today’s Alberta complex social, economic and
environmental challenges impact, and are impacted by housing needs:
- Social - health, mental health, education, family life, strong communities and aging population
- Economic - low and fixed income households and soaring process in some locations
- Environmental - sustaining the ability of the environment to support future generations.
This section sets out the key findings with respect to
housing from the community consultation, environmental scan, and trends
analysis. Detailed findings are located in Appendix G.
Table 7: Key Findings
| General |
- the most common concern voiced by
respondents was the lack of housing to meet the various levels of income
and demographic sectors in the community
|
| Housing Stock |
- the vacancy rate appears to hover around 0 to 1%
- 1991-1996 and pre-1961 stock make up more
than 40% of the housing stock, 1997 and later accounts for 28% of the
housing stock
- the majority of the housing stock is in good repair and
requires only regular maintenance
- due to the growing population, housing
stocks are low and prices are rising therefore affordable housing for
low-income and marginalized families is difficult to locate
|
| Handicapped/ Developmentally Disabled |
- Brigantia Women’s Shelter reports
that some mental health patients are using shelter beds because
alternatives are not available
- there are waiting lists for
virtually every housing opportunity in the community
|
| Low Income/Marginalized |
- the lack of rental units has resulted in
higher rents and added difficulties for those tenants with credit or
behaviour issues
- 1996 Statistics Canada data points to 24% of
Camrose households where average rent/major payments >= 30% of
household income
- The Open Door works with over 60 cases per year
requiring housing
- there are waiting lists for virtually every housing
opportunity in the community
|
| Seniors |
- with respect to housing, there are reports of
frail elderly using beds in the hospital because there is no appropriate
housing available for them
- current housing options are not keeping up
with the existing demand therefore transition options within individual
accommodation centres are needed to keep seniors with the friends and
environment they know and to age in place
- waiting lists exist in most senior-related housing facilities
|
| Youth |
- the community appears to agree that Camrose
does not have a large population of “homeless” youth
- there does appear to be a need for transitional and/or emergency housing for youth
|
| Affordability |
- while the dominant age groups for first time
renters is under 25 and for first time buyers it is 25-34, over 50% of
this age group earn less than $30,000 per year (according to year 2000
taxfiler data)
- in a year 2001 study the shortfall for apartment dwellers
was been identified as $122 to $220 for those on SFI
- hourly household
earnings required to afford rent (as identified by the 2001 Affordable
Housing Supply and Demand Report) were found to be significantly higher
than the earnings (1996 Statistics Canada data) of 26% of households and
44% of the earnings of the area population
- 1996 Statistics Canada data
points to 24% of Camrose households where average rent/major payments
>= 30% of household income
|
5.0 SIGNIFICANT HIGHLIGHTS WITH RESPECT TO LABOUR MARKET
NEEDS ASSESSMENT
This section provides an overview of the significant
highlights with respect to community sustainability, demographic trends,
employment trends, skill and occupational shortages, and employment and
career-related programming. A summary chart setting out the trends, shortages
and training opportunities by sector can be found in Appendix J.
5.1 Community Consultation
Respondents across the community indicated concern with the
economic diversity of the community, the availability of suitable full time
positions, and the lack of opportunities for youth. The following table
provides an overview of other key issues and concerns.
Table 8: Key Findings
| Business/Industry |
- attracting and retaining suitable staff
- programming that emphasizes skills in job readiness, interpersonal
skills, customer service skills, workplace literacy, employer/employee
roles and expectations
- sectors at highest risk for skill shortages in
Camrose include retail, hospitality, construction, agriculture, health
and social services, and education
- current and emerging skill shortages in the province and the region
that also impact the Camrose area include
entry level tradespeople, skilled tradespeople, retail and hospitality
workers, health care professionals, adult educators, skill-specific
instructors, teachers, long haul drivers, IT professionals,
leadership/management to support all sectors, skilled communicators and
facilitators, experienced professionals and business service providers
to support the growth of small business
|
| Community/Youth |
- youth appear to feel that rural community
leaders often feel that their leaving is a positive and inevitable
event, necessary for youth to pursue post-secondary studies and have
greater opportunities; and that retaining and/or attracting youth was
not important
- youth also indicated a feeling that “returning=failure”,
and that the community only want to retain/attract “good” youth
- in the 2002 survey 18% of grade 12 student respondents indicated they would
be looking for employment in trades and/or construction related areas,
22% in education, health or social service fields, 14% in professional
and business sectors, 8% in arts and recreation, 6% in
retail/hospitality, and 3% in agriculture
- 30% of grade 12 survey
respondents indicated that they expected to make $1500 to $3000 per
month initially, and an additional 16% indicated that they expected to
earn between $3000 and $5000 per month initially
|
| Community Sustainability and Demographic Trends |
- those communities with the foresight to develop
strategies in the following areas will have the most opportunity for
long-term sustainability: retaining and repatriating of youth involving
seniors in the workforce and in contributing to the community
- the 2002 Rural Youth Migration Project indicated that 51% of rural youth plan on
leaving their communities in the future as compared to the results of
the grade 12 student survey at 75%, and 40% of students indicated they
would be unlikely to very unlikely to return
- 1996 statistics reported
that more than 25% of the population of the Camrose area were 55 years
of age and over, and the 2001 census of the City of Camrose reported
that 28% of the City’s population were aged 55 and over
- the 2001 census also reported that the largest growth can be seen in the 40-45
cohort at 13%
- the combined increase in population for the City and
County of Camrose between 1996 and 2000 is just over 5%
- within the next 2 decades demographics will show a greater population in the seniors
cohort than that of youth and children combined
- those leaving the workforce will begin to exceed those entering by 2006
- here in the Camrose area that could mean as many as 3,500 workers preparing to leave
the workforce with only about 2,000 preparing to enter full time
positions
|
| Skill and Occupational Shortages |
- at regional, provincial and national levels,
communities are experiencing critical skill occupational shortages in
the retail/hospitality, health and social services, specialized therapy,
education, trades, and construction sectors
- shortages in these areas are already evident in the region
- other skill and occupational shortages are
emerging in the business services, agriculture and primary sectors
- in 1996 only 3% of the Camrose area population held trades certificates
- in 1996 the foremost fields of study chosen by County and City residents
were engineering (27%), health professions (17%), commerce (15%), and
education/recreation (13%)
- 1996 statistics reported 30% of the jobs in
the area were in the hospitality and retail and 16% in health and social
services indicating a need for increased diversity in economic
development efforts
|
| Employment and Career-Related Programming |
- a number of employment and career-related
programs and services are present in the community, there appears to be
a need for increased awareness of same with community members,
candidates and employers
- although job readiness programs and services
exist in the community, employers indicate that candidates are not
always presenting themselves appropriately, often have unrealistic
expectations of the job market and the employers, and/or appear to have
difficulty with basic workplace literacy and work ethic
|
Table 9: Key findings by Client Group
| Client Group |
Associated Issues/Needs |
| Basic Education |
- Programming that connects to further skill
training and makes a strong link between formal career plans and the
specific steps in the training/job path that clients need to take.
- Programming alternatives for individuals to acquire essential skills of
reading. writing, comprehension or numeracy for entry level work without
committing to a formal structured program of basic education.
|
| Youth-At Risk |
- Programming that emphasizes skills in job
readiness, interpersonal skills, customer service skills, workplace
literacy, employer/employee roles and expectations for those who prefer
to move directly into the workplace without formal education.
- Programming that assists with developing role models and/or community
connections that contribute to an understanding of employment and how it
relates to the day-to-day lives of youth-at-risk.
|
| Older Workers |
- Population aging will have profound effects on
the size of the workforce resulting in a need to integrate seniors back
into the labour market with associated education/training opportunities
to support that career change.
- Flexible age limits in programs to allow
older workers to access funding or funded programs.
|
| New Canadians |
- Offer on-going language sessions to assist
individuals in developing skills to function well in the workplace.
|
| Persons with Disabilities |
- As the labour market moves to jobs that require
employees to be multi-tasking, individuals with intellectual or learning
disabilities, and/or those with multiple or severe disabilities have
difficulty finding sustainable work.
- Organizations with expertise on
specific disabilities need to work with employers and industry sector
councils/organizations as jobs are being designed so that persons with
disabilities can be considered from the start of the hiring process.
- Further discussion is needed between employment/training funders, the
health region, and career development agencies working with persons with
disabilities, particularly those with mental illnesses, to determine
appropriate roles and expectations regarding employment outcomes.
|
| Identified Related Issues |
Though not strictly identified as training needs, the following
complicating factors affect some community members in accessing programs
and employment:
- affordable daycare
- transitional support
- lack of appropriate education required to enter desired programming
- fear resulting from lack of familiarity with technology and/or a long absence
from school/learning/education. Although lack of evening
or weekend courses is often cited as a barrier, it is more likely that
daily pressures of time and responsibility are the underlying issues.
|
5.2 Current and Emerging Employment and Training Needs
Observations:
- 35% of the grade 12 students responding to the
survey indicated interest in alternative methods of taking education/training
(i.e. distance education, correspondence, on-line, etc.)
- the training/education needs identified by
employers and community members overlapped in some areas such as customer
service, communication and interpersonal skills, adult upgrading and job
readiness
Table 10: Current/Emerging Employment and Training Needs
and Barriers to Accessing Education/Training
| |
Current/Emerging Needs |
Barriers to Accessing Education/Training |
| Business/Industry |
- customer service
- workplace literacy and ethic
- interpersonal and communications skills
- orientation to industry-specific roles, expectations, and opportunities
- anger management and conflict resolution
- adult upgrading
- entry level trades
- succession planning
- small business growth and development
- career development programming for potential workers
|
- determining the value of the training
- relevance of content/material to their industry
- timing (time of day, day of week, season, etc.)
- affordability
|
| Community/Youth |
- parenting
- anger management and conflict/resolution
- customer service
- communication and interpersonal skills
- money management
- job readiness
- adult upgrading
- entry level trades
- career development
- computer and technology skills
- management development
- business development
|
- time
- affordable childcare transportation to the training
- awareness of the availability of the training
- entrance requirements
- affordability of the training
- fear
- availability/timing of programs
|
6.0 RECOMMENDATIONS
The following recommendations are based on the findings and
have been separated into three categories:
- capacity building
- social service programs and services
- employment and training.
6.1 Capacity Building
Capacity building is a critical component of any community
development effort. More and more programs and services are being downloaded
to the municipal level resulting in a need for innovative community-driven
solutions. Successful implementation of a social planning strategy requires a
central committee or organization dedicated to overseeing the implementation
of the Strategy’s recommendations; in this case a Social Planning Team has
been recommended.
6.1.1 Social Planning Team
Appendix K provides an overview of several community-based
social planning models, together with the associated advantages and
limitations.
Observations:
A critical element in the implementation of recommendations
and strategies is the development and maintenance of a Social Planning Team,
consisting of representatives from all related sectors including leadership,
to:
- build capacity within the community to address needs and issues
- direct, monitor and evaluate activities identified as a result of this report
- communicate with the community and assess community needs on a regular basis
- bring issues, gaps and barriers forward to City Council
- advocate with funders, enablers, supporters, and all levels of government.
This team would be complemented by two supporting
structures:
- an advisory group of representatives from key
community sectors consulted on an as-needed basis
- mission-specific task forces taking
responsibility for specific components of the strategy.
Recommendation:
It is recommended that the Steering Committee (which is
currently acting as an “advisory committee”) act as the catalyst for this
process taking the initial responsibility for preparing a draft terms of
reference, and drawing together the resources and partnerships required to
develop the proposed Social Planning Team.
6.1.2 Communication
Observations:
- a common theme across all respondent groups was the
contradiction in perceptions from within the various sectors of the community
with respect to the severity of community-based social issues
Recommendations:
It is recommended that a communication strategy to collect
and disseminate information, including target-specific approaches for all
sectors of the community, be developed and implemented.
6.1.3 Data Development
Observations:
- statistical data with respect to current and
historical data from service providers on the number and type of users was not
always readily available
- while recognizing that human service providers
think in terms of “people” and not “numbers”; funding agencies,
including government, and the public are becoming more demanding with respect
to “evidence-based” decision making
- the community will be applying for funds and
resources to support a variety of recommendations, issues and needs; this
evidentiary data could well make the difference between successful and
unsuccessful proposals
Recommendations
It is recommended that a group of service providers be
convened to discuss the potential for future data requirements and to develop
a common “tool” for collecting and updating such data on a regular basis.
6.1.4 Program/Service Evaluation
Observations:
- one of the findings identified by individuals across
respondent groups was the inclination to “build” a new program/service
with each newly identified need, rather than drawing together existing
resources and supports to address the need
- formative evaluations can assist the community in
determining the value of a program/service to the community as a whole and to
its population of users, and in identifying ways to enhance and/or improve the
program/service
Recommendations:
It is recommended that the proposed Social Planning Team
work with service providers to develop a community-based formative evaluation
process for evaluating existing and future programs and services.
6.1.5 Community Development
Observations:
Although this project was focused on social needs and
labour market needs, a number of concerns with respect to community and
economic development emerged including:
- although a Strategic Plan has been developed for
the City of Camrose, the community felt a clear community-based vision and
plan to ensure diversified and sustainable economic development that will
support a high quality of life is needed
- community questioned whether there was a clear
understanding of the implications of perceptions and myths about the
community and whether there was a strategy in place to address those
issues
- community indicated concern about whether the
services will be in place to support all sectors of the community as the
demographics change
- concerns were voiced about whether the tools and
services are in place to encourage new entrepreneurs, and to support and
enhance existing business
Recommendation:
It is recommended that the proposed Social Planning Team
develop relationships with leadership, administration, and associated
community and economic development organizations to ensure that socio-economic
issues that impact the overall health of the community on an on-going basis
are addressed.
6.2 Social Programs and Services
Table 11 provides an overview of the recommendations by
specific issue.
Table 11: Recommendations with Respect
to Social Programs and Services
| Unmet Need |
Associated Recommendations |
| A continuum of housing to meet the needs of various levels of income
and demographic sectors in the community (i.e. youth, handicapped, frail
elderly and developmentally disabled, and marginalized
individuals/families) |
- It is recommended that a community-based task
force be mandated to research models, opportunities, and resources
related to the development of a continuum of housing to meet the needs
of the community, and using the models identified in Appendix G as a
starting point.
- It is recommended that a Comprehensive Development Plan
Task Force consisting of members of the development industry and
representatives of both City administration and leadership be
established to determine a fair and equitable formula for affordable
housing development costs.
- It is recommended that the potential of an
emergent foster home that could house up to 3-4 youth on a short-term
basis be reviewed.
|
| Daycare appropriate for specific situations
(e.g. back up daycare, care for sick children, special needs daycare) |
- It is recommended that “neighbourhoods” be
identified within the community and, perhaps by working with local
groups such as “neighbourhood watch”, the informal networks could be
further developed into a “Caregivers Call” or a “Natural Helpers”
model.
- It is recommended that existing childcare providers be convened
to discuss gaps and challenges in childcare and possible ways of
addressing same in the short term.
- It is recommended that a consortium
of business, labour, education, economic development agencies, human
service providers, childcare providers, government and families examine
the potential of developing a sustainable strategy to address child care
needs and gaps, possibly based on a public-private partnership model.
|
| Effective co-ordination of social service
providers, programs and services |
- It is recommended that a group of service
providers be convened to discuss the most effective vehicle for
facilitating the sharing of information between agencies on a regular
basis, existing and/or potential overlap of resources/services and ways
to reduce same.
- It is recommended that opportunities for agencies
dealing with common clients to solve problems by meeting as a group with
the specific client rather than individually.
|
| Future job opportunities |
- It is recommended that economic development
efforts be diversified to include opportunities in addition to those
related to the retail and hospitality sectors.
- It is recommended that,
using the directions set out in the City of Camrose Strategic Plan, a
community-based economic development strategy be developed based on
community input and involvement.
|
| Unmet Need |
Associated Recommendations |
| Informal unstructured recreation opportunities |
- It is recommended that the City and County
recreation entities include opportunities for informal, unstructured
recreation in subsequent plans.
- It is recommended that a community-based
initiative, driven by youth, be established to develop a skatepark.
- It is recommended that recreation programs related to the needs of the “new
senior” be researched and implemented.
|
| Safe and affordable personal and social
supports for seniors and the handicapped |
- It is recommended that the “Seniors to
Seniors” program, identified in Appendix D of this report, or a
similar initiative, be developed and implemented to meet the needs of
seniors for safe, qualified and affordable personal and professional
services and supports.
|
| Single point of navigation for accessing information,
and services and programs |
- It is recommended that, in co-operation with
the work on the Service Options for Seniors (SOS) initiative, the
community examine the potential of developing a one-stop information
centre or “navigation point” which could include a listing of
personal and professional service providers by target group, a referral
service, etc.
- It is recommended that careful consideration be given to
the naming of the “navigation point” (e.g. information centre rather
than resource centre).
- It is recommended that, should such an initiative
be developed, a strong public information strategy be developed and
implemented to advise community members of the initiative and how to
access it.
|
| Transportation |
- It is recommended that the providers of
services and programs related to transportation work together to
coordinate existing vehicles in an effort to meet the current needs of
the community.
- It is recommended that the community research various
options such as a car co-operative, bulk purchase taxi services, etc.
- It is recommended that opportunities for a public transportation system be
reviewed in order to prepare for the projected population increase over
the next decade.
|
| Youth |
- It is recommended that a vehicle be developed
to encourage the participation and involvement of youth in community
planning and decision-making.
- It is recommended that a youth-driven
initiative to facilitate the development of a “drop-in” centre be
established.
|
| Working poor |
- It is recommended that the migration of people
from poverty to the next step on their journey to self-sufficiency be
facilitated by improving the awareness, accessibility and availability
of training supports, resource supports, and crisis supports.
|
6.3 Employment and Training
6.3.1 Employment
Observations:
- the labour force will not continue to renew without community action
- retention/repatriation of local youth is critical to
the long term sustainability of the community
- older workers and retirees must be encouraged to
participate in the workforce and in the community; this contribution can be
increased with specific education and training supports
- the highest proportions of the labour force are
working in the sales and service, administrative and business and
social/education/government sectors
- currently a portion of the labour force commute to
work outside of their local community
- although 1996 statistics indicate that the area has
not been successful at attracting in-bound migration, anecdotal data points to
a population of seniors from outside the area as new residents of the community
- it appears that community members are not always
aware of the opportunities for support, career development, education, etc.
- supports are needed to enable agricultural producers
and other potential job/occupation/industry switchers to make a change
- there is some interest in both the general and
agricultural producer communities for starting a new enterprise or pursuing
self employment, although area youth indicate little interest in this
- little succession planning is occurring among local
businesses or at the public sector level
- the perception of the community appears to be that
existing supports with respect to enterprise development, labour force
development and training/education are not always available
Recommendations:
- the factors motivating youth to leave the
community with no plans to return should be examined, and a
retention/attraction strategy targeting local youth and those familiar
with the area put in place
- the plan should include strategies to repatriate
current labour force that might currently be working in other areas
- a communication strategy to raise awareness of
employment and training supports, job matching, etc. and where and how to
access these supports needs to developed and implemented
- there is an opportunity to build the skill levels
of those who are unemployed
- ways to integrate older workers and retirees back
into the work force need to be developed
- working with organizations mandated to provide
enterprise development, labour force development and training/education
supports, a strategy to ensure the availability of existing supports to the
community will need to be developed
- supports need to be in place to ensure that
potential job/occupation/industry switchers are able to make a change
- supports for potential entrepreneurs and self-employed
and existing small business owners need to be communicated and/or enhanced
- a succession planning strategy will need to be
initiated to prepare future generations to take on the responsibility of
managing/operating area businesses and not-for-profit/public sector
organizations (inter-generational transfer)
6.3.2 Education and Training
Observations:
- over 40% of the area’s labour force has some post-secondary education
- a portion of the community reported interest in alternative educational opportunities
- many of the youth in the community appear to be employed in low paying or minimum wage jobs
- gaps in training-related funding for target groups such as agricultural producers exist
- the data points to the need for specific and targeted training and education
opportunities versus more general programs
- skill shortages are occurring in the trades
- the cost in lost wages in the short term and the
anticipated shortage of workers may lead to a need for alternative approaches
in the areas of life long learning and skill/knowledge development
- the school-work process is beginning at an earlier age
- older workers and retirees will require specific education and training opportunities
Recommendations:
- the awareness of training/education opportunities needs to be increased
- potential funding opportunities and partners to address participant-specific
gaps in training/education opportunities must be identified
- employers and employees should be encouraged to share responsibility for training in terms of time and dollars
- partnerships with industry sectors should be encouraged to ensure the provision of suitably prepared graduates
- new and more appropriate ways of delivering training/education need to be developed
6.3.3 Related Recommendations
Recommendation #1:
It is recommended that an Education and Training Task Force
consisting of business, industry, and education and training providers be
established to facilitate the development and delivery of market-driven
programming. This would include the availability and accessibly of targeted
local training and education opportunities, transitional programming,
industry-orientation initiatives, succession planning, and mature business
development.
Recommendation #2:
It is recommended that a communication strategy be
developed and implemented to create and/or improve awareness of the programs
and services related to education/training, and career and employment
assistance.
Recommendation #3:
It is recommended that the Education and Training Task
Force work with existing Economic Development agencies/initiatives to ensure
that training and education pportunities are targeted to mesh with their
efforts at retention/repatriation, and investment promotion and attraction.
7.0 STRATEGIC PLANNING FRAMEWORK
The following framework is based on the critical issues facing the community.
Table 12: Strategic Planning Framework
|
Create an Infrastructure Capable of Implementing the Plans |
Ensure that Relevant and Appropriate Programs and Services are
Available and Accessible |
Ensure On-Going Labour Force Development |
- a strong, representative, action-oriented implementation team
- an advisory group representing industry, business,
educational agencies, and community groups/agencies
- objective-specific task forces directed by members of
the implementation team
|
- single “point of navigation” for information access re: programs and services
- effective coordination of social service providers,
programs and services
- a strong public information strategy to advise
community members of programs and services and “point of navigation”
|
- retention, repatriation of individuals who
have an existing familiarity with/attachment to the area
- consistent succession planning supporting
inter-generational transfer of area businesses and management/
operations of public sector/not-for-profit organizations
- increased communication re: availability of local
training/education programs and services
- increased availability and accessibility of targeted
local training/education opportunities
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