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Community Social Needs Assessment

and

Employment/Training Needs Assessment


City of Camrose
Executive Summary



Prepared For:
City of Camrose
5204 - 50 Avenue
Camrose, AB T4V 0S8


Prepared By:
SMT Business Services Inc.
24 - 51528 Range Road 262
Spruce Grove, Ab T7Y 1C1
V: (780) 418-1884 F: (780) 418-1885 E-mail:


Submitted:
September, 2002


TABLE OF CONTENTS

1.0

Executive Summary

1

     
2.0

Background and Introduction

6

     
3.0

Common Themes Emerging from the Findings

6

 

3.1 Emerging Issues

7

 

3.2 Unmet Needs

7

     
4.0

Significant Highlights of the Findings with Respect to the Social Needs assessment

10

 

4.1 Findings with Respect to Community

11

 

4.2 Findings with Respect to Youth

12

 

4.3 Findings with Respect to Seniors

14

 

4.4 Findings with Respect to Childcare

15

 

4.5 Findings with Respect to Transportation

16

 

4.6 Findings with Respect to Housing

17

     
5.0

Significant Highlights of the Findings with Respect to the Labour Market Needs Assessment

18

 

5.1 Community Consultation

18

 

5.2 Current and Emerging Employment and Training Needs and Barriers to Accessing Education/Training

21

     
6.0

Recommendations

22

 

6.1 Capacity Building

22

 

6.2 Social Programs and Services

25

 

6.3 Employment and Training

27

     
7.0

Strategic Planning Framework

29

     
 
Appendices:
 
 

Appendix A: Approach and Process

31

 

Appendix B: Findings with Respect to Community

36

 

Appendix C: Findings with Respect to Youth

70

 

Appendix D: Findings with Respect to Seniors

83

 

Appendix E: Findings with Respect to Childcare

93

 

Appendix F: Findings with Respect to Transportation

103

 

Appendix G: Findings with Respect to Housing

110

 

Appendix H: Findings with Respect to Business/Industry

126

 

Appendix I: Statistical Poverty Profile

139

 

Appendix J: Findings with Respect to Labour Market Issues and Associated Education/Training Issues

149

 

Appendix K: Social Planning: An Overview

180




The City of Camrose, population 15,253 (2001), is experiencing considerable growth and development that is changing the basic structure of the community, so it is becoming increasingly difficult to identify and understand the changing social needs of the population. Seeking clear and concrete information about the social needs of its residents, the City of Camrose plans to use this information to determine how it might work within the existing social services network to address these needs.

In addition the City recognized that a strong human resource base contributes directly to the on-going sustainability of the community as a whole. As a result an employment and training needs assessment was identified as a second component of the project. SMT Business Services Inc. assisted with the development of a funding proposal for this component of the project. The employment and training needs assessment was subsequently attached as part of the original project.


1.1 Common Themes Emerging From the Findings

The consultation process included:

  • surveys with community, grade 12 students, and business
  • interviews with residents, students, service providers, users, key stakeholders, business and external organizations and agencies
  • discussion groups with service providers, users, students and business.

While the community consultation indicated that Camrose is basically a strong and healthy community, several unmet needs came to light and some critical issues emerged as a result of this project. However it should be noted that many communities undergoing rapid growth and with robust retail/hospitality sectors are experiencing similar issues to varying degrees, particularly in the area of affordable housing (e.g. Cochrane and Canmore).


1.2 Emerging Issues

The results of the community consultation combined with the trends analysis identified the following as emerging issues with the potential to impact the community immediately and further into the future:

  • the contradiction in perceptions from within the various sectors of the community with respect to the severity of community-based social issues
  • pressures on service providers resulting from decreased funding for programs and services
  • a need for more diversified economic development
  • a lack of trust between youth and the community as a whole
  • a perception that attraction efforts, and program/service/facility development is focused on seniors
  • aging population and the changing demographic
  • increasing mental health issues
  • exploitation of youth (e.g. exchange of food, clothing, etc. for sex)
  • the focus of education on academics.
1.3 Unmet Needs

Table 1 provides an overview of the unmet needs in specific areas together with the supporting information.

Table 1: Unmet Needs and Supporting Information

Unmet Need
Supporting Information
Social Needs Assessment

A continuum of housing to meet the needs of various levels of income and demographic sectors in the community

  • communities across Canada are experiencing difficulties in addressing affordable housing requirements
  • some constituencies in Camrose require attention (e.g. waiting lists exist for handicapped, seniors and marginalized families/individuals)
  • housing for youth who are making the transition to independence is difficult to locate and not always appropriate
  • some acute care beds are used by frail elderly waiting for appropriate housing
Daycare appropriate for specific situations (e.g. back up daycare, care for sick children, special needs daycare)
  • few providers have the “tools” in place to care for special needs children
  • providers are not prepared to take in sick children because of the potential for communicating the sickness 
  • while informal neighbourhood networks address the need for “back up daycare” (e.g. snow days, professional development days, etc.) to some extent, gaps do exist for those new to the community or without support networks
Emergent foster care/interim crisis centre
  • there are few housing options in the community for youth in crisis (whether the crisis is a result of addictions, abuse or mental health issues)
  • youth who cannot stay in the home for a variety of reasons have limited housing options
  • currently some “couch-surfing” occurs while others take shelter in situations that may not be inappropriate
  • The Open Door worked with 60 housing-related cases last year


Unmet Need
Supporting Information
Social Needs Assessment

Future job opportunities

  • community consultation pointed to a strong concern about the lack of sustainable employment opportunities for youth
  • while students, individuals working for a “second income” and some seniors find part-time work in the retail and hospitality sectors to be attractive, these opportunities do not meet the needs of single mothers or young families with a single wage earner
  • in 1996, 30% of Camrosians were employed in the retail and food service/accommodation industries and with the recent development in the west end that number will have increased considerably
  • youth indicated the reasons they would be leaving the community were higher income, ability to apply skills and better job opportunities

Informal unstructured recreation opportunities

  • both the community consultation and recreation trends reports point to a need for less structured recreation and leisure opportunities
  • a skatepark is in the planning stages
  • the Camrose Recreation Department has recognized the trends toward, and the need for, unstructured and informal recreation opportunities at the community level and is planning to address this issue

Mental health services

  • in addition to “traditional” mental health issues, trends point to increasing mental health needs in the general population due to the stress and pressures of daily living
  • mental health outreach services in the community have been reduced and are less accessible

Public transportation

  • while the community at large did not identify transportation as a critical issue in the short term, some pockets of need currently exist (e.g. single mothers attending school or working who need to make more than one stop to drop off the child at day care)
  • the City projects increased growth in the long term pointing to a need for public transportation planning within the next 5-10 years

Safe and affordable personal and social supports for seniors and the handicapped

  • the trends are moving toward “aging in place” and independent living supports
  • not all seniors will have the “wealth” to afford personal and social supports (e.g. aging widows and single women, individuals who relied on investments that have not performed as expected, inter-generational farmers, etc.)
  • both seniors and handicapped were concerned with finding safe, qualified, and trustworthy providers, tradespeople, etc.


Unmet Need
Supporting Information
Social Needs Assessment
Single point of navigation for accessing information, and services and programs
  • respondents across the community indicated some concern about difficulty in identifying providers and associated programs/services
  • others felt that the location of the provider, program or service did not meet their need for anonymity or privacy
  • the Camrose Seniors Center is currently working toward a Service Options for Seniors (SOS) program

Transportation for those who require treatment outside the community

  • the community consultation pointed to a need for community-based transportation targeting individuals who require treatment, tests, etc. in a facility outside the community
  • currently the Canadian Cancer Society operates an inexpensive program of volunteer drivers for cancer patients, and the Senior Centre offers a “Care Cars” program
  • an agreement has been reached with a local taxi company with respect to affordable rates for transporting dialysis patients to Wetaskiwin
  • informal neighourhood networks and families are addressing needs to some extent in the more rural areas and in some areas in the City of Camrose
Working poor
  • the incidence of low income for unattached individuals rose by 5% and by .3% for families between 1991 and 1996
  • in 1996 16% of the Camrose population lived in poverty, 52% of which were lone parent families with children, and 39% of which were unattached individuals
  • the average part time income was $13,675 in 1996 and 54% of workers had part time jobs
  • 65% of Camrosians earned less than $25,000 per year in 1996, and 44% of households earned under $30,000/year
  • a 2001 review of 261 food bank case files indicated that 42% of income went directly to rent
  • 1996 Statistics Canada data points to 24% of Camrose households where average rent/major payments >= 30% of household income
Employment/Training Needs Assessment
Entry-level orientation to roles, responsibilities, expectations, workplace literacy, opportunities, etc. for the various industry sectors
  • business respondents identified the following issues: a lack of work ethic/work literacy, candidates with unrealistic expectations in terms of roles/responsibilities/income, promotion, and lack of awareness of opportunities within the industry sectors


Unmet Need
Supporting Information
Employment/Training Needs Assessment
Mature business development
  • although a myriad of programs and services are available for youth and new entrepreneurs, currently programming does not address the needs of retirees who are wanting to start a business after leaving the workforce
  • it has been said that “small business is the backbone of the economy” however programming specifically related to the “growing pains” and other issues encountered by business already in place and requiring information, assistance, and advice for further growth/development is needed
Succession planning supporting inter-generational transfer of area businesses and management/ operations of public sector/not-for-profit organizations
  • the aging population is resulting in a need for strategic succession planning to ensure the on-going sustainability of business, infrastructure, service provision and leadership
Transitional training
  • currently programming is not addressing the “school-to- work” transition for youth, “work-to-semi-retirement” transition for the aging population, or “farm-to-employment” transition for the farmer who is looking to change lifestyles


1.4 Recommendations

A number of recommendations resulted from this process and these have been categorized as follows:

  • capacity building
  • social service programs and services
  • employment and training.

Details can be found in Section 6.0 of this report.


2.0 BACKGROUND AND INTRODUCTION

The City of Camrose, population 15,253 (2001), is experiencing considerable growth and development that is changing the basic structure of the community, so it is becoming increasingly difficult to identify and understand the changing social needs of the population. Seeking clear and concrete information about the social needs of its residents, the City of Camrose plans to use this information to determine how it might work within the existing social services network to address these needs.

In addition the City recognized that a strong human resource base contributes directly to the on-going sustainability of the community as a whole. As a result an employment and training needs assessment was identified as a second component of the project. SMT Business Services Inc. assisted with the development of a funding proposal for this component of the project. The employment and training needs assessment was subsequently attached as part of the original project.

This document is organized as follows:

  • Pages 1 through 25 contain the report itself including summaries of the findings and supporting documentation found in the appendices, recommendations based on the findings, and the strategic planning framework and “next steps” action plan
  • Appendix A contains data with respect to the statement of purpose, objectives, and methodology
  • Appendices B through I contain detailed findings and potential models with respect to the various areas related to the social needs assessment
  • Appendix J contains detailed findings with respect to the labour market needs assessment
  • Appendix K contains an overview of various social planning models currently in use in other jurisdictions.

Please note that generally 1996 statistics have been used as relevant year 2000 Statistics Canada data have not yet been released. Where appropriate these statistics have been supported and/or enhanced with more recent statistics (e.g. Camrose 2001 census) and anecdotal data. Unless otherwise identified, the statistical source will be Statistics Canada.



The consultation process included:

  • surveys with community, grade 12 students, and business
  • interviews with residents, students, service providers, users, key stakeholders, business and external organizations and agencies
  • discussion groups with service providers, users, students and business.

While the community consultation indicated that Camrose is basically a strong and healthy community, several unmet needs came to light and some critical issues emerged as a result of this project. However it should be noted that many communities undergoing rapid growth and with robust retail/hospitality sectors are experiencing similar issues to varying degrees, particularly in the area of affordable housing (e.g. Cochrane and Canmore).

3.1 Emerging Issues

The results of the community consultation combined with the trends analysis identified the following as emerging issues with the potential to impact the community immediately and further into the future:

  • the contradiction in perceptions from within the various sectors of the community with respect to the severity of community-based social issues
  • pressures on service providers resulting from decreased funding for programs and services
  • a need for more diversified economic development
  • a lack of trust between youth and the community as a whole
  • a perception that attraction efforts, and program/service/facility development is focused on seniors
  • aging population and the changing demographic
  • increasing mental health issues
  • increased flow of “hard” drugs into the community
  • exploitation of youth (e.g. exchange of food, clothing, etc. for sex)
  • the focus of education on academics.
3.2 Unmet Needs

Table 2 provides an overview of the unmet needs in specific areas together with the supporting information.

Table 2: Unmet Needs and Supporting Information

Unmet Need
Supporting Information
Social Needs Assessment
A continuum of housing to meet the needs of various levels of income and demographic sectors in the community
  • communities across Canada are experiencing difficulties in addressing affordable housing requirements
  • some constituencies in Camrose require attention (e.g. waiting lists exist for handicapped, seniors and marginalized families/individuals)
  • housing for youth who are making the transition to independence is difficult to locate and not always appropriate
  • some acute care beds are used by frail elderly waiting for appropriate housing
Daycare appropriate for specific situations (e.g. back up daycare, care for sick children, special needs daycare)
  • few providers have the “tools” in place to care for special needs children
  • providers are not prepared to take in sick children because of the potential for communicating the sickness
  • while informal neighbourhood networks address the need for “back up daycare” (e.g. snow days, professional development days, etc.) to some extent, gaps do exist for those new to the community or without support networks
Emergent foster care/interim crisis centre
  • there are few housing options in the community for youth in crisis (whether the crisis is a result of addictions, abuse or mental health issues)
  • youth who cannot stay in the home for a variety of reasons have limited housing options
  • currently some “couch-surfing” occurs while others take shelter in situations that may not be inappropriate
  • The Open Door worked with 60 housing-related cases last year
Future job opportunities
  • community consultation pointed to a strong concern about the lack of sustainable employment opportunities for youth
  • while students, individuals working for a “second income” and some seniors find part-time work in the retail and hospitality sectors to be attractive, these opportunities do not meet the needs of single mothers or young families with a single wage earner
  • in 1996, 30% of Camrosians were employed in the retail and food service/accommodation industries and with the recent development in the west end that number will have increased considerably
  • youth indicated the reasons they would be leaving the community were higher income, ability to apply skills and better job opportunities
Informal unstructured recreation opportunities
  • both the community consultation and recreation trends reports point to a need for less structured recreation and leisure opportunities
  • a skatepark is in the planning stages
  • the Camrose Recreation Department has recognized the trends toward, and the need for, unstructured and informal recreation opportunities at the community level and is planning to address this issue
Mental health services
  • in addition to “traditional” mental health issues, trends point to increasing mental health needs in the general population due to the stress and pressures of daily living
  • mental health outreach services in the community have been reduced and are less accessible
Public transportation
  • while the community at large did not identify transportation as a critical issue in the short term, some pockets of need currently exist (e.g. single mothers attending school or working who need to make more than one stop to drop off the child at day care)
  • the City projects increased growth in the long term pointing to a need for public transportation planning within the next 5-10 years
Safe and affordable personal and social supports for seniors and the handicapped
  • the trends are moving toward “aging in place” and independent living supports
  • not all seniors will have the “wealth” to afford personal and social supports (e.g. aging widows and single women, individuals who relied on investments that have not performed as expected, inter-generational farmers, etc.)
  • both seniors and handicapped were concerned with finding safe, qualified, and trustworthy providers, tradespeople, etc
Single point of navigation for accessing information, and services and programs
  • respondents across the community indicated some concern about difficulty in identifying providers and associated programs/services
  • others felt that the location of the provider, program or service did not meet their need for anonymity or privacy
  • the Camrose Seniors Centre is currently working toward a Service Options for Seniors (SOS) program
Transportation for those who require treatment outside the community
  • the community consultation pointed to a need for community-based transportation targeting individuals who require treatment, tests, etc. in a facility outside the community
  • currently the Canadian Cancer Society operates an inexpensive program of volunteer drivers for cancer patients, and the Senior Centre offers a “Care Cars” program
  • an agreement has been reached with a local taxi company with respect to affordable rates for transporting dialysis patients to Wetaskiwin
  • informal neighourhood networks and families are addressing needs to some extent in the more rural areas and in some areas in the City of Camrose
Working poor
  • the incidence of low income for unattached individuals rose by 5% and by .3% for families between 1991 and 1996
  • in 1996 16% of the Camrose population lived in poverty, 52% of which were lone parent families with children, and 39% of which were unattached individuals
  • the average part time income was $13,675 in 1996 and 54% of workers had part time jobs
  • 65% of Camrosians earned less than $25,000 per year in 1996, and 44% of households earned under $30,000/year
  • a 2001 review of 261 food bank case files indicated that 42% of income went directly to rent
  • 1996 Statistics Canada data points to 24% of Camrose households where average rent/major payments >= 30% of household income
Employment/Training Needs Assessment
Entry level orientation to roles, responsibilities, expectations, workplace literacy, opportunities, etc. for the various industry sectors
  • business respondents identified the following issues: a lack of work ethic/work literacy, candidates with unrealistic expectations in terms of roles/responsibilities/income, promotion, and lack of awareness of opportunities within the industry sectors
Mature business development
  • although a myriad of programs and services are available for youth and new entrepreneurs, currently programming does not address the needs of retirees who are wanting to start a business after leaving the workforce
  • it has been said that “small business is the backbone of the economy” however programming specifically related to the “growing pains” and other issues encountered by business already in place and requiring information, assistance, and advice for further growth/development is needed
Succession planning supporting inter-generational transfer of area businesses and management/ operations of public sector/not-for-profit organizations
  • the aging population is resulting in a need for strategic succession planning to ensure the on-going sustainability of business, infrastructure, service provision and leadership
Transitional training
  • currently programming is not addressing the “school-to- work” transition for youth, “work-to-semi-retirement” transition for the aging population, or “farm-to-employment” transition for the farmer who is looking to change lifestyles


4.0 SIGNIFICANT HIGHLIGHTS WITH RESPECT TO THE SOCIAL NEEDS ASSESSMENT

While sections 4.1 through 4.6 provide an overview of the findings with respect to the following, detailed findings are located in Appendices B through I:

  • community as a whole
  • youth
  • seniors
  • childcare
  • housing
  • transportation


4.1 Findings with Respect to Community

Consultation with the community included a survey of residents through the utility bills and informal interviews with residents, service providers and stakeholders. Detailed findings are located in Appendix B.

Table 3: Key Findings

General
  • the most common concerns voiced by respondents are as follows: the need for diversified economic development, shrinking resources/funding and resulting pressure on social service programs particularly mental health, the lack of affordable housing, the availability of sustainable employment, the lack of opportunities for youth and resulting exodus, the need for more unstructured recreation opportunities
Population Growth
  • the combined increase in population for the City and County of Camrose between 1996 and 2000 is just over 5%, with the largest growth occurring in the 40-45 cohort, and the least growth occurring in the 0-14 and 30-39 cohorts
  • the City of Camrose predicts annual growth of 2.3% per year reaching populations of approximately 18,000 in 2010 and 23,000 by 2020
  • the average age of residents in the City of Camrose is just over 32 years old
  • a pattern of growing stability in terms of resident mobility can be seen between 1991 and 1996
Education
  • residents have excellent access to post-secondary education both locally and within commuting distance
  • in addition a wide range of informal education opportunities are provided by community-based organizations
  • school enrolment in general increased by only 2% between 1991 and 2001 while enrolment in the PACE Outreach School increased by more than 250%
  • in 1996 only 3% of the community held trades certificates, and 31% were without a complete grade 12
  • in 1996 42% of the population had post-secondary education of some type
  • in 1996 the foremost fields of study chosen by County and City residents were engineering (27%), health professions (17%), commerce (15%), and education/recreation (13%)
Income
  • between 1991 and 1996 average income rose about 8% for both males and females
  • average part time income was $13,675 in 1996 and 54% of workers had part time jobs
  • the incidence of low income for unattached individuals rose by 5% and by .3% for families between 1991 and 1996
  • in 1996 16% of the Camrose population lived in poverty, 52% of which were lone parent families with children, and 39% of which were unattached individuals
  • 65% of Camrosians earned less than $25,000 per year in 1996
  • the year 2000 economic dependency profile indicates the dependency of Camrose taxfilers on government to be 15.45% for husband/wife families, 34.1% for lone parent families and 53.5% for non-family persons
  • a 2001 review of 261 food bank case files indicated that 42% of income went directly to rent
Employment
  • the unemployment rate continues to hover around 4%
  • 30% of Camrosians were employed in the retail and food service/ accommodation industries, and 16% in the health/social service industry sectors
Programs and Services
  • respondents felt that the community offers a strong network of community-based agencies and organizations that provide a myriad of accessible, affordable and relevant community-based services and programs
  • although service providers meet regularly, a need has been identified for more effective communication between agencies
  • respondents reported that often when a need is identified a new program or service is developed, pointing to the need for stronger coordination of efforts between agencies
  • mental health needs are on the rise while resources are decreasing (i.e. outreach programs have been downsized)
  • provincial child and family services have been restructured resulting in increased pressure on existing local resources
  • users and community have identified a need for more approachable services in locations that provide for privacy
  • it appears that some acute care beds are used by frail elderly waiting for appropriate housing
  • a need for emergency crisis beds was identified by community
  • programs to assist low income individuals and families in managing their finances are needed
Recreation and Leisure
  • Camrose operates a number of excellent recreational facilities
  • the community voiced some concern about the maintenance of facilities (i.e. the basketball courts and the swimming pool)
  • ice time is difficult to get and there seems to be a growing need for a new ice arena
  • recreation trends indicate an increase in the need for “open”, informal and unstructured recreational opportunities which is mirrored by the results of community consultation
  • some concern was expressed with respect to the coordination and start times for programs, particularly for young working families
  • barriers to participating in recreation activities included time, cost of equipment/supplies, and overcrowded facilities


4.2 Findings with Respect to Youth

Youth are a community’s most valuable resource. The migration of youth from the community is inevitable and, often necessary, in order to pursue post-secondary studies and greater career opportunities. However, a key component in the long-term sustainability of the community is its ability to attract youth and family back home. Youth need to feel heard and need to be valued as important members of their communities.

Consultation with the youth included a survey of grade 12 students, informal interviews with youth and youth-related providers, and two discussion groups with youth. A complete report on the findings with respect to youth is located in Appendix C.

Table 4: Key Findings

General
  • youth reported issues such as the lack of trust/respect between youth and the community, the focus of the community on seniors, lack of sustainable job opportunities, lack of informal recreation opportunities, lack of trades/technical educational opportunities, need for a skateboard park and a “drop in” centre
  • other concerns included an increase in the flow of “hard” drugs to the community and the lack of affordable housing
Community Involvement
  • both youth and the community indicated a need for a “vehicle” for youth to have input into decisions being made within the community, and for them to be involved with community activities and projects
Perceptions About Community
  • youth generally reported a lack of trust from the community
  • youth appear to feel that rural community leaders often feel that their leaving is a positive and inevitable event, necessary for youth to pursue post-secondary studies and have greater opportunities; and that retaining and/or attracting youth was not important
Future Plans
  • the 2002 Rural Youth Migration Project indicated that 51% of rural youth plan on leaving their communities in the future as compared to the results of the grade 12 student survey at 75%
  • 40% of those responding to the grade 12 survey indicated that they are unlikely to very unlikely to return
  • 49% of grade 12 survey respondents saw not knowing what types of jobs/careers are available as a barrier and a further 50% felt that they would be unable to find a job that matched their interest
  • >the key factors affecting decisions as to whether or not to return to the community were higher income, reduced cost of living, improved recreation, improved education/training opportunities, ability to apply skills, and better job opportunities
Programs and Services
  • youth reported that providers, programs and services were sometimes difficult to locate and to access
  • in some cases, youth appeared to feel that providers had little understanding of youth and were not approachable
Recreation and Leisure
  • youth reported a need for more informal, open recreational programs and facilities (e.g. alternative to team sports, skateboard park, etc.)
  • a “drop-in centre” or a place where youth were welcomed was identified as a priority


4.3 Findings with Respect to Seniors

Rural Canada has been undergoing a seniors boom at a much faster rate than urban centres because older adults have been migrating to small towns and the surrounding countryside, some “coming home”, others seeking an active outdoor lifestyle, and still others are part of the “rural renaissance”. There will be “rich” and “poor” seniors, “old” and “young” seniors, “active” and “sedentary” seniors, “frail” and “healthy” seniors.

The needs will be quite different requiring a range of services and flexible approaches. In light of the shrinking investment portfolios of the currently retired or retiring workforce, the assumption that communities will attract only “wealthy” seniors or seniors with disposable income will need to be revisited. A complete report on the findings with respect to seniors is located in Appendix D.

Table 5: Key Findings

General
  • the Steering Committee felt that the Camrose area identifies its seniors as aged 65 and over
  • the most common concerns voiced by respondents were lack of awareness of programs and services, the need for personal and social supports, and the need for a range of housing options to meet the needs of the aging population
  • the need for a local “navigation point” for resources, referrals and information and a communication program to support it was identified, and the Camrose Senior Coalition is currently working toward a Service Options for Seniors (SOS) program that will address the issue
Population Growth
  • by the year 2010 seniors will make up more of Alberta’s population than children and youth combined
  • if the community continues to grow as expected, within the next two decades more than 4,500 seniors will call the City home
  • this could increase significantly if boomers “find” the Camrose area as they follow the trend to “rural renaissance”
  • Camrose County is aging resulting in a potential increase in the population of seniors to 29% of the total number of residents
  • Camrose is, and will continue to be, a service centre for its growing trading area and the surrounding farms
  • rural Canada has been undergoing a seniors boom at a much faster rate than urban centres because older adults have been migrating to small towns and the surrounding countryside, some “coming home”, others seeking an active outdoor lifestyle, and still others are part of the “rural renaissance”
Education and employment
  • population aging will have profound effects on the size of the workforce resulting in a need to integrate seniors back into the labour market with associated education/training opportunities to support that career change
  • seniors may be seen as an alternative workforce and market-driven training programs will need to be in place to meet industry needs
  • older workers will be interested in entrepreneurial and self-employment opportunities and the supports to assist them to identify and develop these opportunities will be required
  • seniors will be interested in flexible work options that provide them with an outside interest
  • seniors who are working for “something to do” rather than for income, will require a flexible attitude from employers
Income
  • year 2000 taxfiler data for the area indicates that 54% of those aged 65-74 and 77% of those aged 75 and over earn less than $25,000 annually
  • although there is a perception that the area is attracting “wealthy” retirees and seniors, it should be noted that the current lag in investment returns is resulting in a decrease in the portfolios of some seniors/retirees
Programs and Services
  • it will be a challenge to locate “isolated” seniors and provide needed supports
  • seniors who desire to remain in their homes will require assistance with a variety of maintenance tasks, and those aging in place will require safe, qualified and affordable in-home personal and homecare supports
  • community involvement and a strong social support system are essential to the long term mental and physical health of seniors to encourage interaction and a sense of connectedness and to help prevent loneliness, depression and illness
  • as short patient stays and outpatient treatments continue, more seniors will need care at home
Recreation and Leisure
  • “conventional” recreation and social activities developed for previous generations of seniors will need to be enhanced/expanded to meet the emerging and future needs of the “new senior”


4.4 Findings with Respect to Childcare

It has been said that “It takes a whole village to raise a child” and the findings reflect this statement. Working parents face a number of challenges with respect to available and affordable childcare, providers with hours that fit with their work schedules, and back up care for sick children, snow days and the like.

This section sets out the key findings with respect to childcare from the community consultation, environmental scan, and trends analysis. Detailed findings are located in Appendix E.

Table 6: Key Findings

General
  • the most common concerns voiced by respondents were the hours of the care providers, the lack of back up care providers, and the quality of the care/facility
Trends
  • students, shiftworkers, low income families, and families with special needs children are facing increasing challenges with respect to childcare
  • studies suggest that quality affordable childcare helps companies recruit and retain workers, improves workers’ productivity, reduces absenteeism and tardiness and can actually save money for companies that provide assistance
  • affordable child care could become a greater issue as the gap between the “high income” and “low income” earners is widening, and the number of lone parent families and low income earners in rural communities increases
  • trends such as the increased mobility of families interprovincially and the pattern of lower income families moving into rural communities often result in a loss of the family support network which would normally provide for some of the childcare requirements
  • today’s workplace tends to operate 24/7, requiring shiftwork, longer hours and can involve an average commute of 30 to 45 minutes
Childcare Needs
  • existing childcare facilities appear to be close to capacity and providers are seldom located near colleges or business/commercial districts
  • there appears to be a need for providers to extend the hours, accepting children earlier and closing later
  • there appears to be an informal network of neighbours who take children prior to the opening of care providers, drop them off when the facility opens, and pick them up should the parent be late
  • some of these interim caregivers indicated concerns with respect to liability should something happen to the child while in their care
  • providers are often in the business of childcare keeping their own hours, disciplining parents for late pick ups, and at times refusing “difficult” clients
  • lack of affordable childcare combined with a lack of available spaces has the potential to generate hazardous situations where children may be left on their own or in the care of older siblings


4.5 Findings with Respect to Transportation

Transportation is a critical link in achieving full participation in community life including employment, recreation, shopping, and medical/social services. Residents of rural communities face a number of challenges with respect to available and affordable transportation to services and employment opportunities.

Urban communities with populations under 25,000 people find it difficult to bridge the gap between cost-effective public transportation and the needs of community members.

This section sets out the key findings with respect to transportation from the community consultation, environmental scan, and trends analysis. Detailed findings are located in Appendix F.

Observations:

  • the most common concerns voiced by respondents were the lack of regional transportation, lack of transportation for those who require treatment outside the community, and affordability in general
  • the community offers good accessibility to major highways, and both local and international airports
  • options are available locally for short distance transportation within Camrose County, and long distance outside the community
  • a number of options are available within the City of Camrose including several taxi companies and handivans
  • generally informal neighbourhood networks and family address specific transportation needs to some extent, however those new to the community and those without support networks are without assistance
  • cost can be a barrier to individuals operating on a low-income budget, to students with young children, and to patients requiring treatment in another community
  • opportunities appear to exist to co-ordinate existing transportation services and programs more effectively, and for social service agencies to work more closely together to develop solutions for clients who require treatment outside the community.


4.6 Findings with Respect to Housing

Alberta Urban Municipalities Association (AUMA) Housing Policy states, “access to adequate and affordable housing is fundamental to individual and family well-being and essential to healthy communities and economic prosperity”.

In today’s Alberta complex social, economic and environmental challenges impact, and are impacted by housing needs:

  • Social - health, mental health, education, family life, strong communities and aging population
  • Economic - low and fixed income households and soaring process in some locations
  • Environmental - sustaining the ability of the environment to support future generations.


This section sets out the key findings with respect to housing from the community consultation, environmental scan, and trends analysis. Detailed findings are located in Appendix G.

Table 7: Key Findings


General
  • the most common concern voiced by respondents was the lack of housing to meet the various levels of income and demographic sectors in the community
Housing Stock
  • the vacancy rate appears to hover around 0 to 1%
  • 1991-1996 and pre-1961 stock make up more than 40% of the housing stock, 1997 and later accounts for 28% of the housing stock
  • the majority of the housing stock is in good repair and requires only regular maintenance
  • due to the growing population, housing stocks are low and prices are rising therefore affordable housing for low-income and marginalized families is difficult to locate
Handicapped/ Developmentally Disabled
  • Brigantia Women’s Shelter reports that some mental health patients are using shelter beds because alternatives are not available
  • there are waiting lists for virtually every housing opportunity in the community


Low Income/Marginalized
  • the lack of rental units has resulted in higher rents and added difficulties for those tenants with credit or behaviour issues
  • 1996 Statistics Canada data points to 24% of Camrose households where average rent/major payments >= 30% of household income
  • The Open Door works with over 60 cases per year requiring housing
  • there are waiting lists for virtually every housing opportunity in the community
Seniors
  • with respect to housing, there are reports of frail elderly using beds in the hospital because there is no appropriate housing available for them
  • current housing options are not keeping up with the existing demand therefore transition options within individual accommodation centres are needed to keep seniors with the friends and environment they know and to age in place
  • waiting lists exist in most senior-related housing facilities
Youth
  • the community appears to agree that Camrose does not have a large population of “homeless” youth
  • there does appear to be a need for transitional and/or emergency housing for youth
Affordability
  • while the dominant age groups for first time renters is under 25 and for first time buyers it is 25-34, over 50% of this age group earn less than $30,000 per year (according to year 2000 taxfiler data)
  • in a year 2001 study the shortfall for apartment dwellers was been identified as $122 to $220 for those on SFI
  • hourly household earnings required to afford rent (as identified by the 2001 Affordable Housing Supply and Demand Report) were found to be significantly higher than the earnings (1996 Statistics Canada data) of 26% of households and 44% of the earnings of the area population
  • 1996 Statistics Canada data points to 24% of Camrose households where average rent/major payments >= 30% of household income


5.0 SIGNIFICANT HIGHLIGHTS WITH RESPECT TO LABOUR MARKET

NEEDS ASSESSMENT


This section provides an overview of the significant highlights with respect to community sustainability, demographic trends, employment trends, skill and occupational shortages, and employment and career-related programming. A summary chart setting out the trends, shortages and training opportunities by sector can be found in Appendix J.

5.1 Community Consultation

Respondents across the community indicated concern with the economic diversity of the community, the availability of suitable full time positions, and the lack of opportunities for youth. The following table provides an overview of other key issues and concerns.

Table 8: Key Findings

Business/Industry
  • attracting and retaining suitable staff
  • programming that emphasizes skills in job readiness, interpersonal skills, customer service skills, workplace literacy, employer/employee roles and expectations
  • sectors at highest risk for skill shortages in Camrose include retail, hospitality, construction, agriculture, health and social services, and education
  • current and emerging skill shortages in the province and the region that also impact the Camrose area include entry level tradespeople, skilled tradespeople, retail and hospitality workers, health care professionals, adult educators, skill-specific instructors, teachers, long haul drivers, IT professionals, leadership/management to support all sectors, skilled communicators and facilitators, experienced professionals and business service providers to support the growth of small business
Community/Youth
  • youth appear to feel that rural community leaders often feel that their leaving is a positive and inevitable event, necessary for youth to pursue post-secondary studies and have greater opportunities; and that retaining and/or attracting youth was not important
  • youth also indicated a feeling that “returning=failure”, and that the community only want to retain/attract “good” youth
  • in the 2002 survey 18% of grade 12 student respondents indicated they would be looking for employment in trades and/or construction related areas, 22% in education, health or social service fields, 14% in professional and business sectors, 8% in arts and recreation, 6% in retail/hospitality, and 3% in agriculture
  • 30% of grade 12 survey respondents indicated that they expected to make $1500 to $3000 per month initially, and an additional 16% indicated that they expected to earn between $3000 and $5000 per month initially
Community Sustainability and Demographic Trends
  • those communities with the foresight to develop strategies in the following areas will have the most opportunity for long-term sustainability: retaining and repatriating of youth involving seniors in the workforce and in contributing to the community
  • the 2002 Rural Youth Migration Project indicated that 51% of rural youth plan on leaving their communities in the future as compared to the results of the grade 12 student survey at 75%, and 40% of students indicated they would be unlikely to very unlikely to return
  • 1996 statistics reported that more than 25% of the population of the Camrose area were 55 years of age and over, and the 2001 census of the City of Camrose reported that 28% of the City’s population were aged 55 and over
  • the 2001 census also reported that the largest growth can be seen in the 40-45 cohort at 13%
  • the combined increase in population for the City and County of Camrose between 1996 and 2000 is just over 5%
  • within the next 2 decades demographics will show a greater population in the seniors cohort than that of youth and children combined
  • those leaving the workforce will begin to exceed those entering by 2006
  • here in the Camrose area that could mean as many as 3,500 workers preparing to leave the workforce with only about 2,000 preparing to enter full time positions
Skill and Occupational Shortages
  • at regional, provincial and national levels, communities are experiencing critical skill occupational shortages in the retail/hospitality, health and social services, specialized therapy, education, trades, and construction sectors
  • shortages in these areas are already evident in the region
  • other skill and occupational shortages are emerging in the business services, agriculture and primary sectors
  • in 1996 only 3% of the Camrose area population held trades certificates
  • in 1996 the foremost fields of study chosen by County and City residents were engineering (27%), health professions (17%), commerce (15%), and education/recreation (13%)
  • 1996 statistics reported 30% of the jobs in the area were in the hospitality and retail and 16% in health and social services indicating a need for increased diversity in economic development efforts
Employment and Career-Related Programming
  • a number of employment and career-related programs and services are present in the community, there appears to be a need for increased awareness of same with community members, candidates and employers
  • although job readiness programs and services exist in the community, employers indicate that candidates are not always presenting themselves appropriately, often have unrealistic expectations of the job market and the employers, and/or appear to have difficulty with basic workplace literacy and work ethic


Table 9: Key findings by Client Group


Client Group Associated Issues/Needs
Basic Education
  • Programming that connects to further skill training and makes a strong link between formal career plans and the specific steps in the training/job path that clients need to take.
  • Programming alternatives for individuals to acquire essential skills of reading. writing, comprehension or numeracy for entry level work without committing to a formal structured program of basic education.
Youth-At Risk
  • Programming that emphasizes skills in job readiness, interpersonal skills, customer service skills, workplace literacy, employer/employee roles and expectations for those who prefer to move directly into the workplace without formal education.
  • Programming that assists with developing role models and/or community connections that contribute to an understanding of employment and how it relates to the day-to-day lives of youth-at-risk.
Older Workers
  • Population aging will have profound effects on the size of the workforce resulting in a need to integrate seniors back into the labour market with associated education/training opportunities to support that career change.
  • Flexible age limits in programs to allow older workers to access funding or funded programs.
New Canadians
  • Offer on-going language sessions to assist individuals in developing skills to function well in the workplace.


Persons with Disabilities
  • As the labour market moves to jobs that require employees to be multi-tasking, individuals with intellectual or learning disabilities, and/or those with multiple or severe disabilities have difficulty finding sustainable work.
  • Organizations with expertise on specific disabilities need to work with employers and industry sector councils/organizations as jobs are being designed so that persons with disabilities can be considered from the start of the hiring process.
  • Further discussion is needed between employment/training funders, the health region, and career development agencies working with persons with disabilities, particularly those with mental illnesses, to determine appropriate roles and expectations regarding employment outcomes.
Identified Related Issues

Though not strictly identified as training needs, the following complicating factors affect some community members in accessing programs and employment: 

  • affordable daycare
  • transitional support
  • lack of appropriate education required to enter desired programming
  • fear resulting from lack of familiarity with technology and/or a long absence from school/learning/education. Although lack of evening or weekend courses is often cited as a barrier, it is more likely that daily pressures of time and responsibility are the underlying issues.


5.2 Current and Emerging Employment and Training Needs

Observations:

  • 35% of the grade 12 students responding to the survey indicated interest in alternative methods of taking education/training (i.e. distance education, correspondence, on-line, etc.)
  • the training/education needs identified by employers and community members overlapped in some areas such as customer service, communication and interpersonal skills, adult upgrading and job readiness
Table 10: Current/Emerging Employment and Training Needs and Barriers to Accessing Education/Training

  Current/Emerging Needs Barriers to Accessing Education/Training
Business/Industry
  • customer service
  • workplace literacy and ethic
  • interpersonal and communications skills
  • orientation to industry-specific roles, expectations, and opportunities
  • anger management and conflict resolution
  • adult upgrading
  • entry level trades
  • succession planning
  • small business growth and development
  • career development programming for potential workers
  • determining the value of the training
  • relevance of content/material to their industry
  • timing (time of day, day of week, season, etc.)
  • affordability
Community/Youth
  • parenting
  • anger management and conflict/resolution
  • customer service
  • communication and interpersonal skills
  • money management
  • job readiness
  • adult upgrading
  • entry level trades
  • career development
  • computer and technology skills
  • management development
  • business development
  • time
  • affordable childcare transportation to the training
  • awareness of the availability of the training
  • entrance requirements
  • affordability of the training
  • fear
  • availability/timing of programs


6.0 RECOMMENDATIONS

The following recommendations are based on the findings and have been separated into three categories:

  • capacity building
  • social service programs and services
  • employment and training.
6.1 Capacity Building

Capacity building is a critical component of any community development effort. More and more programs and services are being downloaded to the municipal level resulting in a need for innovative community-driven solutions. Successful implementation of a social planning strategy requires a central committee or organization dedicated to overseeing the implementation of the Strategy’s recommendations; in this case a Social Planning Team has been recommended.

6.1.1 Social Planning Team

Appendix K provides an overview of several community-based social planning models, together with the associated advantages and limitations.

Observations:

A critical element in the implementation of recommendations and strategies is the development and maintenance of a Social Planning Team, consisting of representatives from all related sectors including leadership, to:

  • build capacity within the community to address needs and issues
  • direct, monitor and evaluate activities identified as a result of this report
  • communicate with the community and assess community needs on a regular basis
  • bring issues, gaps and barriers forward to City Council
  • advocate with funders, enablers, supporters, and all levels of government.

This team would be complemented by two supporting structures:

  • an advisory group of representatives from key community sectors consulted on an as-needed basis
  • mission-specific task forces taking responsibility for specific components of the strategy.
Recommendation:

It is recommended that the Steering Committee (which is currently acting as an “advisory committee”) act as the catalyst for this process taking the initial responsibility for preparing a draft terms of reference, and drawing together the resources and partnerships required to develop the proposed Social Planning Team.

6.1.2 Communication

Observations:

  • a common theme across all respondent groups was the contradiction in perceptions from within the various sectors of the community with respect to the severity of community-based social issues
Recommendations:

It is recommended that a communication strategy to collect and disseminate information, including target-specific approaches for all sectors of the community, be developed and implemented.

6.1.3 Data Development

Observations:

  • statistical data with respect to current and historical data from service providers on the number and type of users was not always readily available
  • while recognizing that human service providers think in terms of “people” and not “numbers”; funding agencies, including government, and the public are becoming more demanding with respect to “evidence-based” decision making
  • the community will be applying for funds and resources to support a variety of recommendations, issues and needs; this evidentiary data could well make the difference between successful and unsuccessful proposals
Recommendations

It is recommended that a group of service providers be convened to discuss the potential for future data requirements and to develop a common “tool” for collecting and updating such data on a regular basis.

6.1.4 Program/Service Evaluation

Observations:

  • one of the findings identified by individuals across respondent groups was the inclination to “build” a new program/service with each newly identified need, rather than drawing together existing resources and supports to address the need
  • formative evaluations can assist the community in determining the value of a program/service to the community as a whole and to its population of users, and in identifying ways to enhance and/or improve the program/service
Recommendations:

It is recommended that the proposed Social Planning Team work with service providers to develop a community-based formative evaluation process for evaluating existing and future programs and services.

6.1.5 Community Development

Observations:

Although this project was focused on social needs and labour market needs, a number of concerns with respect to community and economic development emerged including:

  • although a Strategic Plan has been developed for the City of Camrose, the community felt a clear community-based vision and plan to ensure diversified and sustainable economic development that will support a high quality of life is needed
  • community questioned whether there was a clear understanding of the implications of perceptions and myths about the community and whether there was a strategy in place to address those issues
  • community indicated concern about whether the services will be in place to support all sectors of the community as the demographics change
  • concerns were voiced about whether the tools and services are in place to encourage new entrepreneurs, and to support and enhance existing business
Recommendation:

It is recommended that the proposed Social Planning Team develop relationships with leadership, administration, and associated community and economic development organizations to ensure that socio-economic issues that impact the overall health of the community on an on-going basis are addressed.

6.2 Social Programs and Services

Table 11 provides an overview of the recommendations by specific issue.

Table 11: Recommendations with Respect to Social Programs and Services

Unmet Need Associated Recommendations
A continuum of housing to meet the needs of various levels of income and demographic sectors in the community (i.e. youth, handicapped, frail elderly and developmentally disabled, and marginalized individuals/families)
  • It is recommended that a community-based task force be mandated to research models, opportunities, and resources related to the development of a continuum of housing to meet the needs of the community, and using the models identified in Appendix G as a starting point.
  • It is recommended that a Comprehensive Development Plan Task Force consisting of members of the development industry and representatives of both City administration and leadership be established to determine a fair and equitable formula for affordable housing development costs.
  • It is recommended that the potential of an emergent foster home that could house up to 3-4 youth on a short-term basis be reviewed.
Daycare appropriate for specific situations (e.g. back up daycare, care for sick children, special needs daycare)
  • It is recommended that “neighbourhoods” be identified within the community and, perhaps by working with local groups such as “neighbourhood watch”, the informal networks could be further developed into a “Caregivers Call” or a “Natural Helpers” model.
  • It is recommended that existing childcare providers be convened to discuss gaps and challenges in childcare and possible ways of addressing same in the short term.
  • It is recommended that a consortium of business, labour, education, economic development agencies, human service providers, childcare providers, government and families examine the potential of developing a sustainable strategy to address child care needs and gaps, possibly based on a public-private partnership model.
Effective co-ordination of social service providers, programs and services
  • It is recommended that a group of service providers be convened to discuss the most effective vehicle for facilitating the sharing of information between agencies on a regular basis, existing and/or potential overlap of resources/services and ways to reduce same.
  • It is recommended that opportunities for agencies dealing with common clients to solve problems by meeting as a group with the specific client rather than individually.
Future job opportunities
  • It is recommended that economic development efforts be diversified to include opportunities in addition to those related to the retail and hospitality sectors.
  • It is recommended that, using the directions set out in the City of Camrose Strategic Plan, a community-based economic development strategy be developed based on community input and involvement.

 

Unmet Need Associated Recommendations
Informal unstructured recreation opportunities
  • It is recommended that the City and County recreation entities include opportunities for informal, unstructured recreation in subsequent plans.
  • It is recommended that a community-based initiative, driven by youth, be established to develop a skatepark.
  • It is recommended that recreation programs related to the needs of the “new senior” be researched and implemented.
Safe and affordable personal and social supports for seniors and the handicapped
  • It is recommended that the “Seniors to Seniors” program, identified in Appendix D of this report, or a similar initiative, be developed and implemented to meet the needs of seniors for safe, qualified and affordable personal and professional services and supports.
Single point of navigation for accessing information, and services and programs
  • It is recommended that, in co-operation with the work on the Service Options for Seniors (SOS) initiative, the community examine the potential of developing a one-stop information centre or “navigation point” which could include a listing of personal and professional service providers by target group, a referral service, etc.
  • It is recommended that careful consideration be given to the naming of the “navigation point” (e.g. information centre rather than resource centre).
  • It is recommended that, should such an initiative be developed, a strong public information strategy be developed and implemented to advise community members of the initiative and how to access it.
Transportation
  • It is recommended that the providers of services and programs related to transportation work together to coordinate existing vehicles in an effort to meet the current needs of the community.
  • It is recommended that the community research various options such as a car co-operative, bulk purchase taxi services, etc.
  • It is recommended that opportunities for a public transportation system be reviewed in order to prepare for the projected population increase over the next decade.
Youth
  • It is recommended that a vehicle be developed to encourage the participation and involvement of youth in community planning and decision-making.
  • It is recommended that a youth-driven initiative to facilitate the development of a “drop-in” centre be established.
Working poor
  • It is recommended that the migration of people from poverty to the next step on their journey to self-sufficiency be facilitated by improving the awareness, accessibility and availability of training supports, resource supports, and crisis supports.


6.3 Employment and Training

6.3.1 Employment


Observations:
  • the labour force will not continue to renew without community action
  • retention/repatriation of local youth is critical to the long term sustainability of the community
  • older workers and retirees must be encouraged to participate in the workforce and in the community; this contribution can be increased with specific education and training supports
  • the highest proportions of the labour force are working in the sales and service, administrative and business and social/education/government sectors
  • currently a portion of the labour force commute to work outside of their local community
  • although 1996 statistics indicate that the area has not been successful at attracting in-bound migration, anecdotal data points to a population of seniors from outside the area as new residents of the community
  • it appears that community members are not always aware of the opportunities for support, career development, education, etc.
  • supports are needed to enable agricultural producers and other potential job/occupation/industry switchers to make a change
  • there is some interest in both the general and agricultural producer communities for starting a new enterprise or pursuing self employment, although area youth indicate little interest in this
  • little succession planning is occurring among local businesses or at the public sector level
  • the perception of the community appears to be that existing supports with respect to enterprise development, labour force development and training/education are not always available
Recommendations:
  • the factors motivating youth to leave the community with no plans to return should be examined, and a retention/attraction strategy targeting local youth and those familiar with the area put in place
  • the plan should include strategies to repatriate current labour force that might currently be working in other areas
  • a communication strategy to raise awareness of employment and training supports, job matching, etc. and where and how to access these supports needs to developed and implemented
  • there is an opportunity to build the skill levels of those who are unemployed
  • ways to integrate older workers and retirees back into the work force need to be developed
  • working with organizations mandated to provide enterprise development, labour force development and training/education supports, a strategy to ensure the availability of existing supports to the community will need to be developed
  • supports need to be in place to ensure that potential job/occupation/industry switchers are able to make a change
  • supports for potential entrepreneurs and self-employed and existing small business owners need to be communicated and/or enhanced
  • a succession planning strategy will need to be initiated to prepare future generations to take on the responsibility of managing/operating area businesses and not-for-profit/public sector organizations (inter-generational transfer)
6.3.2 Education and Training

Observations:

  • over 40% of the area’s labour force has some post-secondary education
  • a portion of the community reported interest in alternative educational opportunities
  • many of the youth in the community appear to be employed in low paying or minimum wage jobs
  • gaps in training-related funding for target groups such as agricultural producers exist
  • the data points to the need for specific and targeted training and education opportunities versus more general programs
  • skill shortages are occurring in the trades
  • the cost in lost wages in the short term and the anticipated shortage of workers may lead to a need for alternative approaches in the areas of life long learning and skill/knowledge development
  • the school-work process is beginning at an earlier age
  • older workers and retirees will require specific education and training opportunities
Recommendations:

  • the awareness of training/education opportunities needs to be increased
  • potential funding opportunities and partners to address participant-specific gaps in training/education opportunities must be identified
  • employers and employees should be encouraged to share responsibility for training in terms of time and dollars
  • partnerships with industry sectors should be encouraged to ensure the provision of suitably prepared graduates
  • new and more appropriate ways of delivering training/education need to be developed
6.3.3 Related Recommendations

Recommendation #1:

It is recommended that an Education and Training Task Force consisting of business, industry, and education and training providers be established to facilitate the development and delivery of market-driven programming. This would include the availability and accessibly of targeted local training and education opportunities, transitional programming, industry-orientation initiatives, succession planning, and mature business development.

Recommendation #2:

It is recommended that a communication strategy be developed and implemented to create and/or improve awareness of the programs and services related to education/training, and career and employment assistance.

Recommendation #3:

It is recommended that the Education and Training Task Force work with existing Economic Development agencies/initiatives to ensure that training and education pportunities are targeted to mesh with their efforts at retention/repatriation, and investment promotion and attraction.

7.0 STRATEGIC PLANNING FRAMEWORK

The following framework is based on the critical issues facing the community.

Table 12: Strategic Planning Framework

Create an Infrastructure Capable of Implementing the Plans Ensure that Relevant and Appropriate Programs and Services are Available and Accessible Ensure On-Going Labour Force Development
  • a strong, representative, action-oriented implementation team
  • an advisory group representing industry, business, educational agencies, and community groups/agencies
  • objective-specific task forces directed by members of the implementation team
  • single “point of navigation” for information access re: programs and services
  • effective coordination of social service providers, programs and services
  • a strong public information strategy to advise community members of programs and services and “point of navigation”
  • retention, repatriation of individuals who have an existing familiarity with/attachment to the area
  • consistent succession planning supporting inter-generational transfer of area businesses and management/ operations of public sector/not-for-profit organizations
  • increased communication re: availability of local training/education programs and services
  • increased availability and accessibility of targeted local training/education opportunities
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